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Exclusive: AMD considering to spin off GPU business

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Bonjour said:
Shocking, guys. Absolutely shocking.

Being a woman CEO is hard enough. Being the female CEO of an ailing technology firm, a field dominated even more so by men, really takes some chutzpah.

Give Dr. Su some credit. She's been doing some much needed arse kicking since October.
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+1 She's a role model and the best thing Amd have had in years to drive them in the right direction .
 
LambChop said:
I almost swallowed my ****ing tounge there. I am stuck in work on a Saturday and badly in eed of a laugh, please explain.
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Here is what I would do for AMD:
We are setting the standard for PC gaming with our software we developed in conjunction with Johan Andersson at DICE called Mantle now used and developed into every platform as Dx12, Vulkan and Metal (Mac).
Our World leading software is the first step to ensure your games and the hardware works better than ever before togheter playing your favorite games and we are setting another framework with liquidVR the go to solution for immersive PC gaming for the next evolution in gaming.

We at AMD know that while our software is now the new standard used in soon every computer around the world it means little unless you have hardware to back it up.

Seven years ago we at AMD understood that GDDr5 memory tech would not be enough so we combined resoruces with Hynix to develop another world leading technology for hardware called HBM (High Bandwidth Memory) allowing form factors and bandwidth impossible with the old GDDr5 memory technology.

Today we present our new GPU technology for the future of PC gaming with our Mantle for LiquidVR and with windows 10 using Dx12 and we call it Fury X.

Fury X is the perfect hardware GPU to be used with your 4K and Eyefinity gaming as it allows unprecedented bandwidth along with small form factors to fit into small cases and having both the software created by AMD with Mantle and Microsofts DX12 your games will allow more enjoyment than ever before with the best of two worlds Fury X and DX12.

....

Anyhow for me it seems amd is a leader in tech by far both with software and hardware and their marketing isnt taking advantage of that. Setting a new software standard using Mantle for PC gaming? Why isnt amd pushing that in marketing as it will allow for people to understand Nvidia just copy HBM tech and playing catch up? Its beyond me.

Dx12 will run amazingly well on Fury X obviously the main reason along with the bandwidth to ensure my gaming works the way I want it.:)

Dx12 the way its meant to be played on AMD hardware as we developed the codebase for it.:D
 
Orangey said:
And of course twitguru jumped on it salivating.
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Iirc they got an exclusive vid with AMD driver devs, then they posted a vid putting the boot in to AMD, similar stuff happens with Pcper, yet they are too scared to do the same with Nvidia because they know they'll get put on the blacklist.

Kepler stutter bug flew largely under the radar because the lot of them **** themselves because of the consequences, where's the mud slingling with the Maxwell TDR bug?
 
ubersonic said:
Wait, hang on.

I just realised you guys are saying this is a woman?

Lol, I never noticed before, looks just like a less athletic clone of Nvidia's CEO (please don't tell me thats a woman too).
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Next you'll be saying you never realised Gok Wan was a woman :eek:
 
I don't know who got rich of the ATI deal 10 yeras ago but if I were an ex ATI director or share holder I would be rubbing my hands. Sell for 5.4b buy back back for 1 billion (probably way to high).

Bring back ATI and the ATI brand name.
 
I always stated that AMD were a bunch of ******* when they bought ATI.

I to be brutally honest wished they choked on ATI at the time, here's hoping that ATI can be spun off now and a proper ATI can exist or someone with proper sight can take them forward as a strong opponent of Nvidia.

The market has run away with itself, the price of GPU's are a joke these days, I have to wonder if Intel would be a good suitor that would sort them for the future.

AMD in my view are a joke without ATI's tech, their CPU business is a joke these days.

And yeah I do have strong views about them.
 
AMD were pretty awesome back in 2006, when they purchased ATi. They were very much in the ascendency, while ATi were in decline.
 
Boomstick777 said:
Haha.

Anybody noticed the massive increase in FUD surrounding AMD lately? Could it be anything to do with a new high end GPU range launching soon..

https://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt

Not that I am suggesting that websites might be trying to generate web hits while AMD is popular because of incoming launch.. No wait that is exactly what I am saying.
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Just my thought...like somehow they trying to compromise amds launch
 
Article is total nonsense and more than likely there is no source - it was made up.

Doing this would offer no advantages to either side of the business, or value to shareholders or potential buyers. Everything AMD has worked towards (HSA, HBM) requires the two parts of the business to work closely together, and it would torpedo the custom and semi-custom plans and design wins they already have.

I give 0.0000001% credence to this.
 
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/thread was already posted:

I've no doubt the story is factually correct, even if it was plainly planted by one of AMD's rivals (not hard to guess which one) who counted on it causing a firestorm because most people reading it don't understand how big corporations work.

But a factually correct story can still be a pile of steaming nonsense. In the basement of the Pentagon there is almost certainly a regularly updated set of plans for an invasion of the UK, just in case such a thing should ever be necessary. Their existence is completely irrelevant but they mean a story headlined 'US planning to invade UK!' would not be incorrect.

No doubt AMD has engaged consultants to report on every possible scenario for turning the company around. And one option they'll consider is a break up - it's their job to explore every avenue and devise plans to make it happen if the CEO chooses to go that way, even if everyone involved knows full well it'll never happen because it would be disastrous for the company. But said rival will know that 99% of people reading the story won't understand how these things work and will only read the words 'AMD' and 'Break up'. Job done. They've caused uncertainty, possibly hurt AMD's sales a little and given management and PR another fire to fight.

The reality is AMD are not going to break up. The reason they bought ATi is even more relevant today than it was then; APUs are the future. The consoles have been a very vivid demonstration of the potential of the concept, even if AMD has not yet managed to fulfil that potential in the main PC/Laptop market. PC APUs haven't succeeded so far because AMD has not had good enough technology - the slow, power-hungry Bulldozer derived cores and DDR3's lack of bandwidth ensure an APU ends up as just a slow CPU with mediocre graphics performance.

But next year the technology should all finally be in place. Imagine an APU with a 2000-shader iGPU, four x64 Zen cores and 1-2GB of HBM2 backed up by dual-channel DDR4, something that would give performance similar to an i5 with a 280X. By the time 16nm hits volume production AMD will have this, or something very similar, ready to go. Such a chip wouldn't just be a great product, it would fundamentally change the market (and not coincidentally be an existential threat that NVidia have no way of countering, short of selling out to Intel - this is why NV is firing all guns right now, they have to knock AMD down within the next year or so otherwise the green team's strategic position becomes very grim indeed).

Of course this depends of the Zen architecture being reasonably competitive with Intel. If it isn't no break up or spin-off will save AMD.
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http://forums.overclockers.co.uk/showpost.php?p=28202809&postcount=50
 
LoadsaMoney said:
Denied.

http://www.extremetech.com/extreme/208659-reuters-claims-amd-mulling-breakup-or-spinoff-company-denies-rumors
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Nice one. From your link.

AMD’s own spokesperson Sarah Youngbauer told ExtremeTech the following

“While we normally would not comment on such a matter, we can confirm that we have no such project in the works at this time. We remain committed to the long-term strategy we laid out for the company in May at our Financial Analyst Day.”
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/Thread.
 
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