It's not a private matter, do whatever you want in your own home.
This is a private organisation purchasing commercial advertising space to raise money for charity.
It is very much a private transaction which the state has no reason to stop. There is no public harm that you or anyone else can show, other than it not being Christian.
As for whether a few bus adverts really makes a difference - it'll be a small difference. But I do think we need to follow this track and take it MUCH further, maybe not as far as banning all muslims, but something closer to that than just banning bus adverts.
Yeh, you need to step back and think about what you actually achieve by making the lives of millions of people harder by impeding their ability to practice and express their religion. What it means for the type of society the UK would be, and what history tells us about starting what people would call persecution.
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