Most of our customers actually care about is they are getting the current fastest card out and they can start playing games right now and enjoy the performance and features.
Spot on for me.
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Refuse to buy a 1070 at current pricing
- Thread starter mikelkite
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Spot on for me.
Yes I would say so, though Gainward is due tomorrow and maybe a couple of others.
Our system is pulling from when original purchase orders were placed weeks ago and even though I have over-ridden the ETA system to show July 30th now on most cards the website is not updating them all. IT have being informed.
I think the sensible reply is some people are happy to pay £600 for the fastest card on the market and do not care that some people on a forum class it as mid-range.
Most of our customers actually care about is they are getting the current fastest card out and they can start playing games right now and enjoy the performance and features.
Fact is with the new kit and price drops there really is something for everyone:
Titan X - £800
1080 - £600
1070 - £400
980Ti - £400
980 - £300
970 - £200
960 - £150
950 - £100
Duo Pro - £1200
390X - £270
390 - £230
380X - £180
380 - £150
There is really something for everyone and the fact is even the cheapest cards now offer fair performance for 720/1080 gaming.
Tbh I was hoping for reply from the '1080 is a mid range card' brigade! But as your post highlights pricing structure is (mostly) about relative performance not die size or memory bus width
To me, the price reflects the cards position in the performance hierarchy. It sits between the 980 and the 980 ti, some games it does seem to have an advantage over the ti, but it's not a uniform performance increase, only in some games.
I personally don't think it's expensive, as the 980 was £540 when I bought it and this offers better performance and for a good chunk less money.
I personally don't think it's expensive, as the 980 was £540 when I bought it and this offers better performance and for a good chunk less money.
eh? It is faster at stock, when both are highly overclocked, the 980Ti might just about beat it but hardly by much.
The 1070 is also a decent bit faster in DX12 (by ~15-20% in Ashes and Hitman).
basically people are paying the 1080ti price for the 1080 because its not out yet.its that simple.
when 1080ti comes out it will take the pricing range of the 1080.then the cards will go to the " proper pricing " bracket.
your just paying to have the latest now.instead of the correct gpu pricing bracket.
its business.i understand that but its still BS.
the card should be £400 starting price.we all know it.
nvidia even stated in the launch the 1070 gtx and 1080 gtx are the " replacement models " for the 970 gtx and 1080 gtx.
we are being sold the Performance.
the new cards are good or decent but they wont sell as the 970s did or the 980s did.should have priced them right on launch would have done those kind of numbers.
when 1080ti comes out it will take the pricing range of the 1080.then the cards will go to the " proper pricing " bracket.
your just paying to have the latest now.instead of the correct gpu pricing bracket.
its business.i understand that but its still BS.
the card should be £400 starting price.we all know it.
nvidia even stated in the launch the 1070 gtx and 1080 gtx are the " replacement models " for the 970 gtx and 1080 gtx.
we are being sold the Performance.
the new cards are good or decent but they wont sell as the 970s did or the 980s did.should have priced them right on launch would have done those kind of numbers.
Yes I would say so, though Gainward is due tomorrow and maybe a couple of others.
Our system is pulling from when original purchase orders were placed weeks ago and even though I have over-ridden the ETA system to show July 30th now on most cards the website is not updating them all. IT have being informed.
If you genuinely think they are going to another 6 weeks how can you justify taking payment on order?
we want the same cards at the same price the USA has them for, as why quote a price at any event and then double it? unless you need to get rid of all the old stock which is still higher priced, won't go down this route now either, will wait, as it's a UK rip off all over again
Talk to your Cameron then. With 20% VAT and non-friendly import tariffs, there's always going to be a large difference. I will say, however, there is quite a bit of additional bilking going on in with UK prices from what I've seen that can't be accounted for -- we're seeing 10-12% overage even with tax and tariffs excluded with these cards.
When AMD and nV announce a price, they cannot adjust for every tax/tariff regime in the world, thus they state the largest standardized market.
Yes I would say so, though Gainward is due tomorrow and maybe a couple of others.
Our system is pulling from when original purchase orders were placed weeks ago and even though I have over-ridden the ETA system to show July 30th now on most cards the website is not updating them all. IT have being informed.
You're expecting them to take 6 weeks?
or is that a latest possibility type thingOooops I meant June 30th.
Also we force no one to pre-order with us and pre-order we have operated in the same method for past 15 years, payment is taken up front to secure the position in the queue.
Not taking payment and then charging the card when stock arrive which can be several weeks later causes a lot more issues due to payment issues.
Also at the time we use ETAs provided to ourselves, if the ETA moves it is unfortunately out of our control. We hope by June 30th some custom cards will actually start being in free stock.
It is also not EVGA's fault if they have run into a manufacturing issue with FTW which causes a delay, it is out of their hands and all they can do is try to get back on track as soon as possible.
1080 is in a price range of its own because nothing can even compare to it.
1080ti? You got a release date? Specs? Price? You work for Nvidia? No.
So deal with it. Fact is this mid range card is spanking every high end card out and the price currently reflects that. The 1070 is priced cheaper than it's competitor, the 980ti and its a better performer in DX12.
1080ti? You got a release date? Specs? Price? You work for Nvidia? No.
So deal with it. Fact is this mid range card is spanking every high end card out and the price currently reflects that. The 1070 is priced cheaper than it's competitor, the 980ti and its a better performer in DX12.
Associate
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You've got to hand it to Nvidia, they know there audience aren't really smart or patient enough to wait for more than mid range at decent prices 
They've sussed out how to get the most money possible for the least performance, if they could start with the 960 and it'd be strong enough to get just past the 980ti then they would have.
It's always up to people to make a decision and if they want the card and the performance then fair enough but I wouldn't want myself to engage in a race to the bottom for getting less for more money when I know a few months down the line there will be far better cards at far better prices. You only have to look at the cards that came before it to acknowledge the obvious price hike and it doesn't really make sense other than getting the best performance for now (although it seems like if you're going to be swapping out the card very soon it'd make more sense to get a lower card and just wait). Either way people decide themselves what they think, £600 for mid range, reference card with not much performance leap isn't really as good as I'd have hoped but it depends on what card you're upgrading from. Forget the mid range argument (although it's valid that they've gone ahead with price creeping to get the gullible to buy there weaker range for the same price as the higher range) it's still overpriced just based on past history and anyone with any sense should be able to connect the two dots. If the same was happening with CPU's and ram and every other component then people would think PC gaming was just a gouging fest but there's some who will excuse it regardless. It's not a huge deal, those who don't like the price can just wait for it to go down but it's just disappointing on nvidia's end how often they can clearly get away with it.
They've sussed out how to get the most money possible for the least performance, if they could start with the 960 and it'd be strong enough to get just past the 980ti then they would have. It's always up to people to make a decision and if they want the card and the performance then fair enough but I wouldn't want myself to engage in a race to the bottom for getting less for more money when I know a few months down the line there will be far better cards at far better prices. You only have to look at the cards that came before it to acknowledge the obvious price hike and it doesn't really make sense other than getting the best performance for now (although it seems like if you're going to be swapping out the card very soon it'd make more sense to get a lower card and just wait). Either way people decide themselves what they think, £600 for mid range, reference card with not much performance leap isn't really as good as I'd have hoped but it depends on what card you're upgrading from. Forget the mid range argument (although it's valid that they've gone ahead with price creeping to get the gullible to buy there weaker range for the same price as the higher range) it's still overpriced just based on past history and anyone with any sense should be able to connect the two dots. If the same was happening with CPU's and ram and every other component then people would think PC gaming was just a gouging fest but there's some who will excuse it regardless. It's not a huge deal, those who don't like the price can just wait for it to go down but it's just disappointing on nvidia's end how often they can clearly get away with it.
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Yup, I would think of the 1080 as upper mid range Pascal but I don't care what it is called. Heck, call it low end for all I care as we'll have the single fastest GPU on the market at present.
The only way to be smart and patient is to buy last gen at half price off eBay.
Buying an xx80ti? Guess what! The xx80 is 9-12 months down the line! Oh you're buying that one now instead? Guess what! The xx80ti is 9-12 months down the line. It's a repeating cycle.
Sorry Insanties and only taking the mickey - No offence bud and no doubt I have messed up as well
Yup. The best 'bang for buck' is to wait until a new gen is released and buy last gens best card (ignoring the Titan) for half the price, or thereabouts.
I'm considering getting a brand new 980Ti myself after the price drop since it's basically the same as a 1070 but a better overclocker. If I wanted I could always step up to a 1080 through the EVGA program.
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Those points are easy to debunk though?
Starting with the ebay stuff, that's up to people whether they want warranty and a first hand product they can near guarantee will have no issues unlike a second hand product. There's advantages to either side of saving money on the bay or getting a warranty and unused product that will last longer and have had no prior overclocking or messing with it. Advantages to price gouging are ???
Your second point is that new cards get released so we can never buy cards? Well that is different to what I'm actually suggesting, I'm stating that the problem is when you are being overcharged even for the same card (founders edition is a waste of money even if you want the 1070 and 1080 because the none founder editions won't overcharge and will have better coolers). So sure, you can use baseless arguments about there always being other cards coming out but that happens so is irrelevant but the issue is whether you buy a card knowing it has flaws or bad timing. No one has precognition so none of that constant waiting for the next card thing but if you know you're paying £600 for mid range tat and that is just obviously not the norm within the industry so clear price gouging then there's a clear difference between that and just waiting for the next releases. So yeah, quite clearly £600 for mid range which is not the normal pricing structure and different to past experiences when people who have any knowledge of the structure of the card releases can make a more informed decision and know they'll get far more for there money is quite obvious. Very simple example for you, you want the best console possible and you know the newest console is out in 3 months. Do you buy the one they are currently price gouging and will be outdated soon or hold out for 3 months? It can be situational if you really want a console now but if you can hold out for 3 months then any smart person would especially if you're factoring in price gouging. On that same note (as I respect the point) it is a situational argument sometimes so I don't judge the people personally but in general I'll still comment on the situation and Nvidia. I won't tell people what to buy, I don't know there situation but I can make general statements on it and in commenting simply offer an opinion which is general advice that people would be better off waiting. Even those wanting the 1070 / 1080, I'm not calling for a boycott or raging against nvidia, I'd just suggest waiting until they stop gouging but again it's a simple suggestion that has no knowledge of their situation.
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Associate
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I agree I put the wrong their / they're / there in the sentance but if you break up the other part then it does make sense actually. Nvidia know there fans are not smart is gramatically fine?Sorry Insanties and only taking the mickey - No offence bud and no doubt I have messed up as well
Oh well, maybe I'm wrong
Still, I'll take the opportunity to say I'm being relatively critical here on Nvidia but it's more a clinical criticism, an analytical observation and not an emotional one. I'm sure some will disagree but just saying I hope people don't start getting offended and argumentative. I always make typo's when rushing too 
Soldato
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I paid £522 for my 980ti on launch and will wait for the 1080ti to be released. I am still happy with the performance I am getting and don't see the 1080 as worth the asking price for its performance increase. It may be the fastest gpu money can buy at the moment but £600 for a gpu which will have two cards placed higher than it and end up sitting in the middle of the gaming gpu stack seems very over priced.
If I had a weaker gpu and was in desperate need for an upgrade I probably would have bitten and bought the 1080 but had no illusions I was being over charged.
If I had a weaker gpu and was in desperate need for an upgrade I probably would have bitten and bought the 1080 but had no illusions I was being over charged.