Why are you picking a review that only shows Pre OC models. Will we be waiting for Pre OC 480's before we judge. The fairest way is stock v stock and the 390 is clearly faster.
So someone with ref 970 overclocked shouldn't compare, or i shouldn't compare my g1 1418 at stock, just because it's not reference. So then I shouldn't compate my g1 at 1600mhz because it's not fair.
Get real, everyone in this thread is looking at 2 things with the 480.
The baseline performance and the average max overclock performance, whether it be from the reference or aib cards.