I mean when a £123 GTX750TI is consider a best seller due to power consumption marketing,now instead of AMD prioritising performance,they have realised maybe Nvidia was onto something so wanted to do the same.
Look at how many of the AMD cards were better performing than the Nvidia ones:
1.)HD7850/R7 370 and R9 270/R9 270X>> GTX750TI
GTX750TI wins by default.
2.)R9 380/R9 380X>>GTX960
GTX960 wins by default.
Now,AMD has realised,lets do some of that and I expect they will sell more cards now,and will Nvidia sell loads of cards still,yep!
The worst thing is now the GTX1050 3GB will be released,and be 10% faster than a RX470 in DX11 but with 25% less VRAM so it will probably crater in performance over time,and they will say we consume a bit less power,so you can save £5 to £10 a year.
None of them seem to be caring anymore.
It seems by default the £165 RX470 with the meh reference cooler has won under £200.