Is PewDiePie a white hood wearing, Hitler loving bigot full of hate? In my opinion, no.
Is PewDiePie an idiot? Yes
Its normal to vent anger and frustration playing online games, people curse, people swear, people insult each other, but do people use racial slurs? Personally I never have but apparently in PewDiePie's case yes. Does using the N word make him racist though? No.
He has come out and made a humble apology in a short video and its the right thing to do financially for him whether he agrees that he should have to or not.
The N word is given too much importance these days, and the ********* police will jump upon anyone who uses it. Is it right that they do this? No, and we have to get over the idea that anyone who uses it is a racist.
We live in a world where it is used regularly within music, movies and other media elements. Its to some extent normalized. If you are black apparently its ok to use it, its not a slur, but I find this theory flawed. To me its the same as saying that because I am married to an Indian lady (which I am) I can use whatever racist slurs against them because ...hey I cant be racist can I?
If we accept that its offensive, it needs to be offensive full stop whoever uses it, and this simply isnt the case.
Saying all this though people who live on advertiser income and sponsorship though need to play by the rules to get paid. This means that they have to be as clean as a whistle to maintain their income flow. Many people in the public space have walked the plank for less after an uncomfortable podium speech where they make a speech proclaiming that they have let themselves and their friends and family down. PewDiePe's recent video has done the same.
I dont like his content, but 50 million other people do, and for their sake I hope he doesnt get shamed for something that is beyond trivial.