You wonder why people make poor choices when the wrong ones are in your face constantly with price cuts combined with prominent marketing campaigns on TV, online and posters.
This is a point I've been making for years now, it seems totally facile to blame the consumer for making poor choices and running into health problems, when just about every shop that sells food is peddling poor quality junk that tastes amazing, and crucially - keeps you going back for more.
I can only speak for myself, but personally - I find it difficult to live healthily in our society, I'm very fit and very physically active, I do a lot of sports and outdoor activities, I'd even call myself decent looking for my age (36). However I find it
extremely difficult to make good food choices. A lot of the time I don't eat very healthily - not because I don't want to, but because I just love the taste of bad food.
To give a silly example, when the Dominos pizza across the road from me shutdown a few months ago, I was really happy - not because I went there often (maybe 2-3 times a year), or because I have anything against the place, but because the temptation went with it. I realised that I'd spent several nights a week fighting with myself to not go there and buy a medium stuffed crust pepperoni all to myself, so when it closed - I felt this strange sense of relief..
A few weeks ago the damn thing opened again on the opposite side of the street, and they've been stuffing leaflets through my door, and it's really annoying me - because the temptation to eat some of that pizza is so strong, honestly - I just want the ******* place to disappear. The allure of sitting indoors and watching some of my fave streams in twitch, whilst cramming that hot pizza, with a large coke and one of those big dips - I bet I'm not alone with many people who indulge in similar things...
It feels like some strange game where the objective is to stay in shape, but as soon as you go outside, (or even online) all of the things you encounter, are trying to make you fat and unhealthy.. It's no wonder we are where we are, when you take a step back.
Regarding sugar tax, I can see what the government are trying to do (make some money out of it for the NHS coffers), but for me it's an example of their incompetence, to deal with the largest health crisis we're likely to ever encounter in our lifetimes (with the exception of an epidemic of some sort of killer super virus or something) - This is the best we can expect from an agency that is utterly bankrupt of talent, ideas and gumption.
For me, it's way more complex that just sugar. It's about how we've turned food from something you do for sustenance, to something that is about nothing other than taste and pleasure.
I think a good example of the problem is the expansion of Starbucks in the UK. They're expanding like hell, converting all the old little-chefs into drive through Starbucks, high street chains, Starbucks inside every other supermarket, inside the shopping centre, at the train station - on and on without ever stopping... But how? Why?
As far as I can tell 95% of what's in a Starbucks is bad for you, with some of their drinks weighing in at 450 calories (roughly 1/4th your daily intake from a single drink). There's no regard for anybody's health, or the health of the population, it's simply a game of "make the product taste as amazing as possible, make as much money as possible" and it works very well. Also interestingly - most of their beverages are actually exempt from the sugar tax because
coffee is exempt....
Shouldn't someone be looking at this and performing some sort of due diligence - or be asking questions like; "How many Starbucks are enough? 2000? 5000? 10000?" "Do we just let them build these outlets forever?" "Maybe allowing all of these will cause more harm than good?" "Maybe it's not a good thing to allow a rich corporation to exploit the consumer?" "Maybe Starbucks are taking the **** out of everyone?"
It sounds harsh of me to single out Dominos and Starbucks, but with 64% of the adult population overweight or obese - isn't it time to get real? Only a cretin would seriously expect "personal responsibility" to somehow kick in, and save us from the already occurring crisis - we past that point in the 1980-1990s. Personal responsibility doesn't work, it didn't work for tobacco, it's not working for alcohol, it didn't work for seatbelts in cars - neither did speed limits, lastly - it doesn't work for junk food and never will.