Why can't the original proper sugar strength drinks still be sold like coca cola still is? (at a higher price)
I hardly ever drink sugary drinks but when I do have something like a Lucozade energy after a tough exercise session, I want it to provide the sugar/glucose kick. Instead I got one the other day and it was just like Lucozade flavoured water! I checked and sure the original Lucozade was around 29g of sugar whereas its now 11g. I put it down to the benefit scum generations of families bulk buying the bit 2 litre bottles of fizzy drinks then getting diabetes a few years later and costing the NHS a load of money that they have never contributed anything towards.
Because of the economies of scale. If it were profitable, they would do it, so clearly it is not. They exist to cater to the mass-market, not your 'once-in-a-blue-moon' purchase cycle
