Just brings it more in line with other shipping companies. We're kinda spoilt for our free delivery options when it comes to cycling websites but imagine we'll see that soon change across the board.
Really, we're spoilt? Many fashion sites do free delivery over £token amount. I've had free delivery and returns on motorcycle gear before too then there's Amazon etc. It's a serious factor in deciding whether to purchase from a site or not. Free returns is super useful too. I just the other week paid £8 special delivery to send <500g of lycra back to Galibier (cheapest option with correct level of insurance).