Do you think they need help with their marketing? Given the recent Avengers branding, looks like I can help there too. Maybe instead of trying to associate with external brands create a brand icon or mascot. It worked for linux right? Something recognisable, that you can make cartoon cute or vicious depending on your need, preferably small, potent and colourful.... such as a bee!
Then it needs a name. Something easily rememberable, I dunno , Lara? But just in case of tomb raider lawyers getting twitchy we can stick an extra r in the there. So Larra. Yes there we go. A mascot for the new intel GPU's marketing campaign. Larra Bee. Larrabee. Buzzzzzzzzzzzzzzzzzzzz
now we can all wait for those Larrabee cards to materialise. But given that it's been 10 years since Larrabee #1 failed to launch maybe we called these Larrabee X. But no one likes the connotations of a cross - that's a bad mark, even though it would reflect the failed launch the first time. But Xenon, has symbol Xe and who doesn't like Xenon right? So Larrabee Xe. See? It's a shoe-in!
Unlike the first time I shan't be holding my breath for something to actually get released, but let's see what happens. And when it doesn't appear, well that Larra Bee mascot will have been bang-on.