at £650 its good.
At north of £800 it becomes somewhat meh!.
I almost fell for the hype then I realised that generational leaps between GPUs should be like this anyway. It shouldn't impress us at all really.
edit: seems the guy above me said exactly same thing.
Generational leaps between GPUs certainly shouldn't be like this; 30% more power to deliver 30% more performance is, at best, underwhelming and at worst, a failure in design. We expect a new architecture to be more efficient rather than flush power consumption down the toilet. Having 350-400W cards is not an encouraging result at all but the marketing has done an amazing job to get buyers to disregard this point.
Another thing is that a miniscule proportion of 3080 owners will have obtained the card for £650. In reality, most will be paying a much higher amount than that. This was a masterful marketing move by Nvidia: trick people into thinking the product can be purchased for £650 then strategically drive up the true price through forced (artifical) scarcity. You'll see almost all reviews and articles referring to the 3080 as a £650 card, which it isn't, and buyers will happily pay well over that amount without question. Cognitive dissonance will take care of the price discrepancy as customers will think of their £750 3080s as £650 cards due to the power of marketing!
I'm disappointed at how almost everyone seems to be ignoring the clear fact that the £650 3080 FE cards were loss leaders whose purpose was to pave the way for marked up cards from AIBs.