They have been behind Intel for years regarding gaming,and the moment they are similar or a bit faster,the price goes up magically,they drop CPU coolers,etc. AMD basically took the 65W TDP successor to the Ryzen 5 3600,made it an X series(pushed up one tier),bundled the same rubbish Wraith Spire cpu cooler,and made it a $300 CPU instead of a $200 one.
So looking at how much the Fury X,Vega64 and Vega7 cost,do you think if AMD gets close to a RTX3080,it will be cheaper?? They also tarted up the cooler,and it is a bigger 7NM chip than a CPU.
Remember what they did with Navi10? Navi10 in GPU die size,is a traditional AMD mainstream GPU like AMD Ellesmere/Polaris 20. AMD officially leaked images had the RX5700XT as the RX680/RX690. The moment they realised it could compete with the RTX2070,they pushed the price up. They only jebaited the price,because Nvidia pushed out the Super series. Then with the RX5600XT,the original specifications had it barely better than a GTX1660TI for similar money(despite the cheaper GTX1660 Super existing). But Nvidia dropped the RTX2060 price(and it was faster),so they pushed out the emergency BIOS flash to overclock the GPUs,and many RX5600XT couldn't support the faster RAM specifications.
Everything about the "new AMD" in the recent past,is about pushing up pricing as close as possible to Intel and Nvidia,and then waiting for a response. I hope I am wrong,but its going to be Nvidia who is determining what AMD will charge(again).
AMD isn't the value brand anymore!