no however from memory 1000 series was more less similar prices and you are talking 40% profit over all prior years from memory. considering 2000 series was also more expensive, it doesn't really take much to take that meaning 3000 series has vastly outsold previous 2 gens. i think many people are underestimating sales at this point.
1000 series were a lot cheaper at launch see link below.
https://play3r.net/news/nvidia-gtx-1080ti-launch-prices-start-from-689-99-at-overclockers-uk/
The reason NVidia are making more profit is because of the bigger margins they are getting per card.