*** The AMD RDNA 4 Rumour Mill ***

[TNA]

Have you ever been on facebook tech pages, or looked through some comment sections on YouTube videos? The amount of morons out there that still think amd drivers are stuck in 1999 is scary. There's a lot of disinformation out there about amd gpus and seems a lot of people are dumb enough to swallow it without checking it out for themselves.

A lot of them will readily admit they have not, and wont ever own one because of the drivers and the whole situation with ATI at the time and bad drivers started around the time of the rage fury maxx dual chip gpu and that was launched in 1999, yet here we are in 2025 and that still seems to be a reason why some people will just buy NVidia regardless.

I never go such places. But I can belive it. And you had a lad in here thinking that pc users are all nerds that know what's what. Most are complete noobs.

Still, AMD need to turn that around and it begins with getting a buzz online and great reviews. How can they do that? Don't get greedy with the price and get it right!

 

[Sumanji]

Do you think they’ll try and get away with £699 for the 9070 non XT?

Nah, that would be very silly - like saying "here's the 85% chunk of the market we want, but only one of our two new cards will address it."

I think we can confirm a 9700 XT RRP of $699 at this point - it's just a shame there will be no MBA to anchor that price in reality

Jesus, arguing over the definition of a pre order now. Please hurry up Friday….

Bahaha, it's incredible isn't it

To add some fuel to the fire, there is a difference between a pre-order and a back-order

The 90% market share is far more to do with lack of AMD OEM prebuilds and laptops. The number of actual enthusiasts level discrete GPUs make up a much smaller percentage.

Thank you, this point still hasn't hit home for people that bang on and on about market share.

It also - as everything in the GPU market does nowadays - ties back to supply constraint. If you have a limited number of cards (as either AMD or an AIB), do you want to sell them at thin margins to OEMs, or push them out for much fatter margins at retail?

People like making money.

 

[Hedge]

I think the pricing is going to be disappointing but also think they will sell out every card they supply.

Which I suppose can't be deemed a flop.

Dont expect a bargain. Bargains don't really exist in the current consumer world. Everything we buy, from groceries to cars and houses are more expensive than ever.

Cheap things aimed for a mass take up don't really exist

 

[ICDP]

I think the pricing is going to be disappointing but also think they will sell out every card they supply.

Which I suppose can't be deemed a flop.

Dont expect a bargain. Bargains don't really exist in the current consumer world. Everything we buy, from groceries to cars and houses are more expensive than ever.

Cheap things aimed for a mass take up don't really exist

Their recent slide leak compared both to a GRE and the MSRP for those was $550, so I think their MSRP will sit either side of the GRE MSRP. It will be the retailers who pre scalp them. So AMD say $500 for the 9070 and $600 for the XT. Then we see the usual average “street prices “ of $650 for a 9070 and $800 for the XT.

 

[ICDP]

I see this going two ways for AMD.

1. They genuinely release at decent or very good prices and there is plenty of availability. They finally hit that open goal.

2. They mess up the pricing badly and people instantly forget the Fakewell 5000 omnishambles release.

If it’s 2. I’m going to predict people and “reviewers” will complain about AMD prices and go buy (or recommend) a 5000 series for massively scalped prices and cut down performance with missing ROPs… “cus features”. Because they conveniently forgot that the 5000 series paper launch is overpriced junk that is a fire hazard with cut down features and bad drivers that allegedly kill GPUs. Then at some point in the even further future they will declare without any hint of irony how Nvidia “just works” and the memory of the 5000 release will be forgotten.

 

[TNA]

Just don't over price for once and hit that open goal.

They may never get as big of an open goal as they have now ever again.

 

[platypus]

AMD seem to be the Tottenham Hotspur to Nvidias Man City, if you’ll pardon the football analogy.

Occasional brilliance coupled with almost inevitable self destruction, compared to a brief period of self destruction that should result in relegation and fading into ignominy, but will spend spend spend and roar back just further into the lead.

 

[Game]

Best buy in america has the 9070xt starting at $799 this could be a dud launch

 

[platypus]

Just don't over price for once and hit that open goal.

They may never get as big of an open goal as they have now ever again.

Trouble is that everyone’s costs have gone up, obviously manufacturers included. They’ll have a certain profit margin in mind and usually it’s that which really counts.

I think if they priced low enough to make an ok profit and prioritised clawing back a decent chunk of market share that long term it would serve them better. Just can’t see it happening though.

A smooth release with good stock and good pricing would surely make more sense though?

 

[platypus]

Best buy in america has the 9070xt starting at $799 this could be a dud launch

Yeah if we’re looking at 800£ I just won’t buy one.

Plenty will if there simply is stock availability but I’d envisage plenty would also be put off.

 

[Phixsator]

599$ for 9070 XT
499$ for the 9070

#RDNA4PRICEBINGO

 

[TNA]

Trouble is that everyone’s costs have gone up, obviously manufacturers included. They’ll have a certain profit margin in mind and usually it’s that which really counts.

I think if they priced low enough to make an ok profit and prioritised clawing back a decent chunk of market share that long term it would serve them better. Just can’t see it happening though.

A smooth release with good stock and good pricing would surely make more sense though?

That is their issue then and good luck to them if they want maximise profit again for the short-term. Basically they have learnt nothing and it was empty words saying they want market share this time.

 

[d_brennen]

599$ for 9070 XT
499$ for the 9070

#RDNA4PRICEBINGO

Sadly they'll swap the $ sign for £ and add 20% over here. Also, RRP has become meaningless. We will know the price when it's for sale

 

[adidan]

Sadly they'll swap the $ sign for £ and add 20% over here. Also, RRP has become meaningless. We will know the price when it's for sale

I can't remember tbh but were the 7000 series wildly off RRP as well?

 

[AtaRo]

Reddit post claims BestBuy's internal system with price starting at $739

Just a few more days to wait.

AMD teases Radeon RX 9070 focusing on sub-$700 price point - VideoCardz.com

AMD Radeon RX 9070 should cost less than $700 Wouldn’t call this a leak, but a teaser for RDNA4 pricing. As we mentioned earlier, AMD has not confirmed the pricing for the Radeon RX 9070 series. The company has stated that the final price will be announced at the February 28 launch event, and...

videocardz.com

 

[Emlyn_Dewar]

$799? lol
Wonder what the real price will be a few months later, once they've received lukewarm reviews, bagged the whales, and driven the other potential customers to the green side.

 

[Jono8]

Best buy in america has the 9070xt starting at $799 this could be a dud launch

That would be hilarious.

"Here's basically a 7900xtx with 8gb less vram for the same price!"

AMD can get stuffed if that's the real price.

 

[Emlyn_Dewar]

AMD can get stuffed if that's the real price.

Absolute masters of disaster. Cards have been ready to go for months, and they've been sitting with their fingers up their rear-ends, clueless on what they should be doing.

 

[Chrisc]

I see this going two ways for AMD.

1. They genuinely release at decent or very good prices and there is plenty of availability. They finally hit that open goal.

2. They mess up the pricing badly and people instantly forget the Fakewell 5000 omnishambles release.

If it’s 2. I’m going to predict people and “reviewers” will complain about AMD prices and go buy (or recommend) a 5000 series for massively scalped prices and cut down performance with missing ROPs… “cus features”. Because they conveniently forgot that the 5000 series paper launch is overpriced junk that is a fire hazard with cut down features and bad drivers that allegedly kill GPUs. Then at some point in the even further future they will declare without any hint of irony how Nvidia “just works” and the memory of the 5000 release will be forgotten.

Regardless of the price, there is always somebody that says "if it was £50 cheaper I would have bought one" it happens every time!

 

[Grim5]

Regardless of the price, there is always somebody that says "if it was £50 cheaper I would have bought one" it happens every time!

I ignore the nominal value, 50 by itself is meaningless. If AMD wants market share, it needs to either be 30% faster than the equivalent tier Nvidia GPU or 30% cheaper or a combination of the two that adds up to 30%