Ford Capri is back...

I dont think the Puma and Couger were around long enough to have a legacy tbf. One was fiesta in drag with a horrible interior and the other was a mondeo with a similarly crappy interior. Bloody buttons were huge in the interior. Good job they were bloody good to drive.
 
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Tinders said:
I dont think the Puma and Couger were around long enough to have a legacy tbf. One was fiesta in drag with a horrible interior and the other was a mondeo with a similarly crappy interior. Bloody buttons were huge in the interior. Good job they were bloody good to drive.
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I was test driving a Kuga Vignale at the time and wasn't that impressed, felt like my Focus only a bit higher, having had a 24v Probe I can say that drove immeasurably better than this Kuga, friend had a Puma as well and I'm more than happy to say both the older versions were better looking than these new ones in my eyes
 
I don’t think people who are the target market for this car (or pretty much any modern Ford) would really care it’s called a Capri, Kuga, Puma or ‘Mustang Mach-e’.

Personally I also don’t care, I expect those that do are a self proclaimed car enthusiast or in their senior years (or both). The car enthusiast is definitely not the target market for these cars.

Would you have cared so much if they called it the all new Mondeo?
 
b0rn2sk8 said:
I don’t think people who are the target market for this car (or pretty much any modern Ford) would really care it’s called a Capri, Kuga, Puma or ‘Mustang Mach-e’.

Personally I also don’t care, I expect those that do are a self proclaimed car enthusiast or in their senior years (or both). The car enthusiast is definitely not the target market for these cars.

Would you have cared so much if they called it the all new Mondeo?
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So why re-use the names then, it makes no sense if nobody cares.
 
b0rn2sk8 said:
I don’t think people who are the target market for this car (or pretty much any modern Ford) would really care it’s called a Capri, Kuga, Puma or ‘Mustang Mach-e’.

Personally I also don’t care, I expect those that do are a self proclaimed car enthusiast or in their senior years (or both). The car enthusiast is definitely not the target market for these cars.

Would you have cared so much if they called it the all new Mondeo?
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this is the argument used for why the new jaguar branding is ok and not a total cluster mess.

and to which I would say my response is similar. IF the new branding is not aimed at nostalgia or fans of the vehicles which came before..... then why take the name at all, just launch a new product name to go with the new look
 
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I’m not sure I agree this is similar to Jaguar - they’ve also not actually launched a product yet.

I’d say it’s more akin to what VAG have done with Cupra. They’ve launched an all new line up of ‘normal’ cars under the existing Cupra brand which was the performance arm of Seat. I’m sure there are lots of Seat enthusiasts (if such a thing exists) think that’s a travesty and say the Born isn’t a ‘real’ Cupra - e.g. it’s not a hot hatch for ‘drivers’.

Nothing like the Capri exists within the current Ford line up, it’s a brand new car for Ford. So why spend £1b on marketing getting people familiar with the branding of your brand new car when you can use existing branding which people already associate with your brand?

The Capri a hard enough sell in a crowded market as it is, reusing the branding allows them to concentrate your marketing on selling the car. The ‘spicy’ name is a risk but a calculated one. The sorts of people who were likely to take ‘offence’ were never going to buy it in the first place, the pay off is it gets people talking about what is otherwise a pretty generic car - this thread is evident of that.
 
you can have your cake and eat it the renault 4 & 5 both trading on the legacy looks and reducing/re-using marketting budget ... in times of world-wide flux the consumer rewards such continuity,
whereas both Ford abusing capri legacy looks, and Jaguar copy nothing ... ergh not even your own legacy/loved products designs - the roads to oblivion.
I thought mach-e did capture some of the muscle-car/mustang look, so, is on the middle ground
 
does the Capri have Ford Blue cruise? last I heard it was Mach-E only but that could be a good selling point if it does, or if it's getting it at least
 
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Yeah i don't get the argument either, people that remember the capri from back in the day will think wtf is that, it's nothing like a capri.

People who are younger and don't remember the capri, well why not call it anything else as it means nothing to them anyway :confused:
 
I think if they'd just called it the Capri simply because they were reusing old names, people perhaps wouldn't have had quite the same level of reaction, but Ford deliberately played on people's nostalgia and the "iconic" status of the original throughout their PR and marketing.

"The legend is back"
"inspired by the iconic original"
"The soul of the classic Ford Capri"
"sports car soul in a practical SUV"

Electrifying on YouTube proved the point best when they stuck a Mondeo sticker over the Capri name in their preview. If you took the 5 off a new Renault 5 you'd still have a pretty good idea of what it's trying to be; absolutely nobody would say the same about the new Capri.
 
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