AMD eating into their market share wouldn't be good publicity for them. It's hard to say that they have the best product when everyone is buying their competitors product.
If 9070XT was priced around £500 where it belongs NVidia would be forced to lower prices as they'd be getting lots of bad press, as things stand everyone just thinks GPU prices being stratospheric is normal.
If AMD had released a 7900XT replacement based on RDNA4 then 5090 prices would have probably had to come down significantly as well. AMD seem to be basically doing everything they can to not rock the boat.
Or if we actually got base models at MSRP like most didn't have issue with that price instead of doing it for favourable launch review, I see the pulse is now £659.99 , £20 more gets you the nitro
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