Terrible Jaguar re-brand
- Thread starter Stu999
- Start date
Jaguar tried to move in to the low profit/high volume market and failed so it's not a conclusion of opinion that it's not profitable - the P&L for years says it's not profitable. But if the J of JLR tries for low profit per car but high volume and fails while the LR of JLR succeeds in low volume and high profit per car - is it that odd to move Jaguar towards the Land Rover method? I don't think so. Will it work though? I guess we'll have to re-visit this thread in a few years.
Soldato
- Joined
- 23 May 2006
- Posts
- 8,453
you missed the important part out of my point however....... the part about their reputation for poor reliability and long wait times / dodgy customer services.
Even if you want to argue that that reputation is unfounded, i would say it is hard to argue it does not exist however. Surely that will have cost them a lot of sales / profits.
I will be interested to see what, if any effect all this has on their older cars..... maybe they will become sought after classics and go up in value.
or maybe i can buy a cut price F Type for a (post) midlife crisis purchase (one of my favourite remotely affordable ICE cars on the road)
I do take your point about landrover however.... their Defender bears no resemblance of the much loved farming vehicle i grew up with. imo its a shame really, i thought the point always was range rovers for the toffs and landrovers for the people who wanted a great off road capable vehicle without the pretentiousness.
however now they all are just for rich people where as the working farm vehicles are more japanese and the like. its a shame really but i guess the market does not lie
my dad has a mitsy shogun and that thing is almost bullet proof. He looked at a landrover (slightly older one admittedly he would not buy a brand new one) but could not see the point in a vehicle which was too nice to put a stinky soaking wet gun dog in, or a load of dirty waders and fishing gear etc
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Soldato
- Joined
- 23 May 2006
- Posts
- 8,453
to be fair as much as i do not like the new rebrand... i almost think if Farage, Trump and GB news do not like it then maybe i need to re-evaluate 
I think it is pretty universally dislikedto be fair as much as i do not like the new rebrand... i almost think if Farage, Trump and GB news do not like it then maybe i need to re-evaluate
The thing is... who was talking about Jaguar before they did the weird advert and jaGuar rebrand? Certainly got them some attention!
(a la Ratner / Gilette)
finance chief from TATA - hmmh , mardell had at least worked for jaguar before, with a finance stint, too.
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finance chief from TATA - hmmh , mardell had at least worked for jaguar before, with a finance stint, too.
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has someone already done a (AI?) donald trump responds meme/videos in same manner as the classic Hitler ones, would be a gold-mine.
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