Soldato
- Joined
- 19 Jun 2012
- Posts
- 5,536
I recall reading last year that Sony / Playstation had a profit margin of approx. 5%, but for more security were looking to increase this to 10%. I think that's the level where most of the industry tries to operate at. In comparison, 30% is being extremely greedy.
30% seems somewhat arbitrary and not a realistic expectation for the industry.
It may be a ploy to promote further investment, or an attempt to balance the books of a loss making business. Or maybe a bit of both.
Seems like the writing is on the wall for Xbox though. Shame really - I feel a little sad. But hey ho, them's the breaks and all that jazz.