Oh I forgot to mention MSI are doing a blower type model called the GTX 980 OCV1.
http://www.msi.com/product/vga/GTX-980-4GD5-OCV1.html#hero-overview
Quoted
"MSI announced a pair of minimalist lateral blower-equipped GeForce GTX 980 and GTX 970-based graphics cards, under the OC V1 series. The two don't feature flashy TwinFrozr cooling solutions, or even over the top features, but offer PCBs that are close to NVIDIA's reference design, albeit with MSI's own copper channel-flow heatsinks. "
Would you guys buy this though, shall be around £400 to customer?
Galax have to announced today no more NV cooler and instead they will do their own just like the MSI.