AMD called me to reiterate their stance that competition does not automatically mean cutting out the other guy. In the Tomb Raider story linked above, Neil Robison, AMD's Senior Director of Consumer and Graphics Alliances, states quite plainly: "The thing that angers me the most is when I see a request to debilitate a game. I understand winning, I get that, and I understand aggressive companies, I get that. Why would you ever want to introduce a feature on purpose that would make a game not good for half the gaming audience?
pcper said:
The irony in all of this is that AMD has been accusing NVIDIA of doing this exact thing for years - though without any public statements from developers, publishers or NVIDIA. When Batman: Arkham Asylum was launched AMD basically said that NVIDIA had locked them out of supporting antialiasing. In 2008, Assassin's Creed dropped DX 10.1 support supposedly because NVIDIA asked them too, who didn't have support for it at the time in GeForce cards. Or even that NVIDIA was disabling cores for PhysX CPU support to help prop up GeForce sales. At the time, AMD PR spun this as the worst possible thing for a company to do in the name of gamers, that is was bad for the industry, etc. But times change as opportunity changes.
The cold truth is that this is why AMD decided to take the chance that NVIDIA was allegedly unwilling to and take the console design wins that are often noted as being "bad business." If settling for razor thin margins on the consoles is a risk, the reward that AMD is hoping to get is exactly this: benefits in other markets thanks to better relationships with game developers.