if you wanna trade a brand new finfet architecture with 28nm one that it's production stoped that have impact on driver and support life span, get half memory, lose on efficiency, have worst DX12 gaming experience, lose in DP1.3/1.4, HDR, and probably some other new features, then yea no brainer...
ppl are unbelievable!
oh and yea still slower even it's only 10%, that is still slower...
Don't let common sense get In the way of an ignorant quest for speed by the here and now generation.
In some ways I can see why people would take a 970 over this as currently a decent 970 will outperform this card fairly well in most games, however once the drivers mature and once your faces with Async games the 480 will pull ahead. However most people won't wait, they will buy what's faster now and then whine later when they realise the card they should have chosen is now better.
However by that time Nvidia would have had another card to feed them
Sad that AMD once again got this so very very wrong..
I'm again stuck with my 290 until Vega comes only consolation is it runs the Division on my 1440 144hz Freesync screen at settings I'm happy with at over 85 fps.
I had thought that perhaps this card would offer me around 980 perf for less power and heat, but it seems it won't offer that level of performance and won't run cool on the stock cooler, I have a sliver of hope the aftermarket cards can make up some ground but I'm not holding my breath