mahahaha, pre-orders up I've seen Gainward have by FAR the cheapest 470/480, at £330 and £430, all other brands at £350+ and £490-505.
Oh well, its a joke, the 470gtx, the cheapest one that I think won't ever see the light of day, is 50% more expensive, for around 10% more performance(though the 5850 can overclock likely to faster than the 480gtx). The rest that I think will reflect real prices are 75% more expensive, laughable. Same goes for the 480gtx, the 5870 was already not competitive on cost in any way to the 5850, the 480gtx is some 66% more expensive, for some, well, 10-15% more performance.
THey'll still be making a loss at those prices.
THeres something odd about Gainward being listed at such different pricing, personally think its going to be a BS type of pre-order, the ones that never come in so you end up waiting 4 weeks and switching to a more expensive alternative.