They could have offered that straight from the off but they didn't. They released a cut down version to fleece the early adopters, like they do with all the recent gen stuff, THEN they released the proper card. I know they are a business but they have history for dishonesty and snide corporate tactics that I don't like. I've had their cards before, as far back as the 8800 and although their cards work fine, I don't like them as a business..
You think AMD aren't going to screw you when they get the chance? Look at the 7970 launch for example. They were first to market and released the 7970, a mid range card, for $549. Then a few months later released a superior version, the 7970 Ghz edition, for cheaper.
There are other examples of AMD releasing slightly updated cards after the first gen. The Rx 470/480 was released then they came out with the Rx 570/580 less than a year later. The 570/580 cards were just a mildly overclocked 470/480s with some of the issues fixed. That sounds exactly like what Nvidia have done with Turing with the Super cards, apart form one small difference, the super cards were cheaper than the non super cards.
As for dishonesty, lol, you got to be kidding me. Both companies are as bad as each other. AMD/ATI were caught just as many times as Nvidia cheating on benchmarks. AMD have been in Lawsuits just like Nvidia. The latest one they paid out was $30 million. And they have stretched the truth just as much as Nvidia. "Overclocker's Dream" "Poor Volta" do these ring any bells? What about before the Polaris launch when they showed graphs that made it look like the 480 in crossfire would be way faster than the 1080. After that Gibbo had to post in the thread to calm everyone down because people were starting to think it would be faster than the 980ti.
Or what about the Vega launch? A year late, just about keeping up with last years cards, but way more expensive. All their talk about these cards been for gamers and the steps they were taking to make them unattractive for miners. HaHa, all lies, at the same time they were saying that, they were also writing special blockchain drivers for Vega cards. Yes, they were so concerned about Gamers that they didn't bother fixing the launch driver problems, instead concentrating firstly on writing blockchain drivers for the miners.
AMD, Microsoft, Nvidia, Google, Apple, Intel etc. etc. They are all multinationals, they are all out to screw you for as much money as they can.