Same here, I can't hear it in benchmarks and games at all, even with open case door. Yes, fans spin, I've seen even 1600RPM+ but that's still quieter than my silent case fans are. And that is with power limit increased to max possible (+10%) and automatic OC from GeForce Experience, that increased RAM and GPU clocks (+118MHz in my case on GPU!). Even in touch it's never hot, as the cooler is identical to 3070, hence bigger than needed for this GPU, really.
The only downside is that if I unlock FPS in older games and it goes really high (200+), one can hear coil whine. Though, gladly my case takes care of high noise like that (good noise insulation), unless I open case door. And I play with g-sync, with fps limit of 144Hz (vsync).