I'm not sure this is true as my payment and invoice were to the retailer not the manufacturer...Fun fact, its Nvidia that is selling you the card. What they link to is only a "fullfillment centre" for them.
That is why they are exactly MRSP, because the "fullfillment centre" has no say in it at all.
Also Fedex are still chasing me for £200 if customs fees! Argh