(maybe not intentional) but postponing first time viewing for 4K disc at home, is interesting strategy.
[was a bit reverential to Sunshine/Shining]
zoom have convenant/prometheus at £25
still no 4k rental companies, just cinemaparadiso that have a few.
The way I look at it, is that currently in central london its going to cost me £15 - 20 just to get into the cinema, without a drink etc etc
When majority of 4k discs cost £20 (sometimes a little more admittedly), and I dont have a kid talking through the movie or kicking my seat, and I can watch the film again (for free) whenever I want - it becomes very easy to choose
For huge event films like Star Wars and a few others I will go out and see on a massive screen and put up with the above, and probably buy the disc as well - but otherwise Im happy to wait a few months to get the BR or 4k BR
Dont get me wrong if I could go off peak and I didnt have to worry so much about £££, then I would choose the large screen every time, and respect those who choose / still prefer to go out for the latest blockbuster