I must have, because you say so...
Are we talking about "Average Joe" again? "Average Joe" only buys pre-built PCs, and generally keeps them for longer than they should. That is most people. So yes, most people don't read reviews on graphics cards, but they also don't buy them. Add to that the fact that stores like the Purple Shirts often don't even stock 5870 priced cards, the likelyhood of "Average Joe" who wants to upgrade his 5870, buying a 6870 thinking it's faster is extremely slim.
Define "a lot", and also "a lot" of people aren't in to buying graphics cards. In the grand scheme of consumer products, it's a niche market. Any one who has bought a 5870 for them selves and installed it in their own PC, is going to read reviews of graphics cards and be relatively "in to" PC gaming. As for the confusion, all these people that don't research or look at what they're buying (when spending hundreds of pounds), what's to say they have, or even know what a 5870 is? If for some reason "Average Joe" is looking at decent graphics cards and comes across a 6870 as that's his budget, he won't have a 5870 anyway.
The "a lot" of people you're talking about simply don't exist.
I'm guessing this was is a joke, as you surely see the connection here.
What?

They didn't reconstruct what? It's a completely different GPU at a completely different price point, of course it's down to restructuring. Upgrades come at the same price point (give or take say 5%), not bordering on half the price of the previous *item*. Come on, it's like saying some one who owns a £40,000 car, thinks a new car that's come out at £25,000 is an upgrade because it's got a higher number on it.

is that some sort of order?