Yep in front of my eyes, was about to click on buy did a refresh and the price had jumped.
Like buying a car, you turn your back and it has gone up by £500!
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7970 prices
- Thread starter kiel367
- Start date
Yep in front of my eyes, was about to click on buy did a refresh and the price had jumped.
Like buying a car, you turn your back and it has gone up by £500!
My 4870x2 has lasted this long . I think i'd be stupid not to wait a little longer . Considering my gainward 4870x2 GLH was the worlds fastest card at the time and cost £320. Things seem a bit inflated at the the moment .
Only to be expected on launch day though
Only to be expected on launch day though
Source?
IIRC the dollar was closer to half a pound. Which means that a launch price of 320 back then would constitute an American value of roughly 550 dollars? Which is around the same as the 7970.
Nice try.
Hi there
Just to inform you guys, regarding pricing, when our intitial stock sells out, some pre-order prices will increase as we've had to source from none direct sources, this means we pay a lot more.
So whilst they are in stock is the time to buy.
We've sold nearly 100 now in total and have only about 80 cards left and with Chinese New Year looming we may not see a whole lot more stock for the rest of the month, so prices may increase more before they actually come down.
As always we always honor pre-order pricing, so those buying OcUK cards will get a card at £420, but that price may also go up, so whilst its £420 its a bargain.
Just to inform you guys, regarding pricing, when our intitial stock sells out, some pre-order prices will increase as we've had to source from none direct sources, this means we pay a lot more.
So whilst they are in stock is the time to buy.
We've sold nearly 100 now in total and have only about 80 cards left and with Chinese New Year looming we may not see a whole lot more stock for the rest of the month, so prices may increase more before they actually come down.
As always we always honor pre-order pricing, so those buying OcUK cards will get a card at £420, but that price may also go up, so whilst its £420 its a bargain.
Associate
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Yea I don't believe that for a second Gibbo 
The prices that we are seeing now are actually too high as ATI have since brought their RRP prices down.
Just sounds like a marketing ploy to get your initial cards sold in my opinion.
The prices that we are seeing now are actually too high as ATI have since brought their RRP prices down.
Just sounds like a marketing ploy to get your initial cards sold in my opinion.
OcUK do not need a 'ploy' to shift all stock. It's not even been a single day since they have been put up and less than half remain.
Stock will be bought in at a price and sold on as per normal business practice. Cost rises, retail rises, cards sell till stock empties.
Demand will outstrip supply for a while.
Stock will be bought in at a price and sold on as per normal business practice. Cost rises, retail rises, cards sell till stock empties.
Demand will outstrip supply for a while.
No...
When the 5870 was released ( 23/9/2009 ) the exchange rate was $1.62 per £. Today is is $1.55 per £. Not really a huge difference. The major difference is with the base RRP: The price for the 7970 is $549, whereas the 5870 was (IIRC) about $399.
The reason for this is that, with the 5-series, AMD was more interested in acquiring market share than in short-term profitability. AMD knew that they had a 4-6 month lead on Nvidia, and that their products would be able to compete well with Nvidia's offerings for the following year. But most importantly, they had the advantage of smaller dies and better yields, and so aggressive pricing was a way to leverage their advantages and put Nvidia in a difficult position.
Now though, AMD have moved to a more general purpose compute architecture (as Nvidia did with Fermi), so they no longer have the 'die size' advantage. Also AMD may be aware that they will struggle to compete with the Kepler range once it is released. So the smart strategy, under the circumstances, is to make as many high profit-margin sales as they can for the limited time that they have the performance crown.
Once Kepler is released you'll see these cards drop dramatically in price, since it will need to compete in a "bang for buck" sense, rather than being a 'premium' card.
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Caporegime
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The one major thing you got wrong is die size advantage, everyone on earth is still expecting a 500mm2+ monster from Nvidia and AMD held the die size advantage with gpgpu features last gen also.
Keep in mind the performance/size of 6870/560ti, and the fact that, while people don't acknowledge it the 6970/5870 had a LOT of gpgpu functionality.
The card(when unbound by tdp) essentially on the stock cooler quite safely does the 70-80% faster, at the same die size.
Likewise the 480/580gtx are comfortable the same amount faster than the previous gen you'd expect despite moving to be a "general purpose compute design", while at the SAME die size.
Basically, gpgpu is more about getting it right than transistors or die size.
It's VERY likely that either both at sub 300W cards, or both overclocked to what they would likely launch at without a 300W boundary, that Nvidia's 500mm2 card is going to be fighting with AMD's 360mm2 one.
Die size advantage hasn't gone anywhere, AMD are either, taking HUGE margins and taking advantage of early buyers(or, should it be early buyers letting themselves be taken advantage of?), or wafer costs went up more than reported, and yields are ruddy low........... if its the former, which for me is almost certainly the case, pricing should improve dramatically when Nvidia have something competitive out OR 580/570 pricing tanks to the point people would prefer them.
if its the later........ I really don't want to know where the 500mm2+ kepler will be priced, if wafer costs and yields make a 360mm2 core/card genuinely not a rip off at £400+, then 500mm2 would end up, well...... scary places.
What I'm referring to is the "performance per mm^2" criterion, which is something of an abstract metric for how 'transistor efficient' the architecture is. A VLIW-type architecture is always going to be more efficient than a general purpose architecture in this way.
In short, Nvidia needed a gigantic ~500mm^2 GPU in order to compete with AMDs 334mm^2 5870. This gave AMD the advantage in all price-performance matters (since they could obtain more GPUs from each wafer, at better yield).
This time around AMD will not have that advantage. A ~350mm^2 Kepler should be able to compete on fairly even terms with (or even beat) a 7970. AMD can't afford to "price Nvidia out of the market" as they did with the 5-series, because they will no longer hold the die-efficiency advantage.
Heh you guys just use mm² 
So Duff-Man you reckon Kepler will be smaller than 500mm² and dm reckons it will be 500mm² at least.
Should be interesting, although I'm leaning towards Kepler being substantially larger than the current AMD die size, just not sure exactly what size it will be
So Duff-Man you reckon Kepler will be smaller than 500mm² and dm reckons it will be 500mm² at least.
Should be interesting, although I'm leaning towards Kepler being substantially larger than the current AMD die size, just not sure exactly what size it will be
So Duff-Man you reckon Kepler will be smaller than 500mm² and dm reckons it will be 500mm² at least.
Should be interesting, although I'm leaning towards Kepler being substantially larger than the current AMD die size, just not sure exactly what size it will be
Nah - I also recon that Nvidia will release a 500mm²+ GPU - it's their style to produce an "all-in" chip.
Instead my feeling is that Nvidia's mid-top end range ("GK104"?) will be based on a ~350mm² GPU, and that performance will roughly equal or surpass the 7970. I think it's here that the two companies will compete for market share - but this time they will do so on more even footing. AMD had all the manufacturing advantages during the Fermi vs R8xx, whereas I expect it to be more or less even this time.
Unless AMD have a mammoth chip of their own in the works, I don't see them having anything to compete with Nvidia's ~500mm² beast. This probably isn't good news for consumers though!
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Agree. It's also why 7970 didn't have as big a jump in performance over 6970. Equal sized dies on 28mm^2 vs 40mm^2 should've seen better performance for the 7970 at the same clocks. But because of arch departure from VLIW the performance gain isn't as big.
Soldato
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You do know AMD kept the clocks deliberately low to keep within power margins?
You are aware that these card will clock high enough to trade blows with Mars cards yes?
Soldato
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Well my 6950 is looking good for price/performance and I thought I overpaid for that (£189 new)
To be fair there is always a premium for the 'fastest' cards and this price isn't driven by the companies entirely, the other main factor is what people are willing to pay. Fact is if they still sell at £600 OC's quick rightly will make a business decision to price them accordingly. People are willing to pay £400+ for a card (I wouldn't unless my lottery numbers came up) so that's what they will sell for.
To be fair there is always a premium for the 'fastest' cards and this price isn't driven by the companies entirely, the other main factor is what people are willing to pay. Fact is if they still sell at £600 OC's quick rightly will make a business decision to price them accordingly. People are willing to pay £400+ for a card (I wouldn't unless my lottery numbers came up) so that's what they will sell for.
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Regardless of price, there will always be people willing to pay it for the latest tech.
If nobody was buying, then obviously prices would drop.... Can't see that happening though. I better get saving!!
If nobody was buying, then obviously prices would drop.... Can't see that happening though. I better get saving!!