Just got mine from the purple placeand the mount code comes with it on the back of the manual.

and i was a pre-orderI think on the PvP servers you can attack anyone who is not in your group outside of cities.
bring on the fun, I really have high hopes for this and hope it fills the void left by SWG.
it wont accept any of my cards.I got the War Mammothand i was a pre-order
*edit
Clairvoyant - there are 2 codes on the back of my manual, 1 being my product key and the other being my in game item which i assume is my mount.
all is well now.