In the 8 core segment the 5800X was released at $450 dollars vs the 3700X at $330 dollars and also lost the wraith prism cooler, ok you can argue that the 5800X is the replacement for the 3800X but by AMD not releasing a 5700X it still amounted to a substantial price increase for an 8 core CPU over the previous gen.No one is defending price hikes but the hikes were negligible to non existent on every model accept the 5600x, even then the degree of the hike is dependant on if you call it a a 3600 or 3600x successor. No one seems to be mentioning the fact that the Intel motherboards are overpriced with Z690 Gigabyte Master been approx £150 more than its X570 equivalent . AS wit anything prices were simple, if you wanted the newest and greatest you paid the price set by the manufacturer if not you bought the discunted previous Gen or the under performing competitor alternative. Do not for one second think Intel would not of hiked the prices even further if roles were reversed, history has proven this with Intel charging crazy money for virtual the same chip for the majority of the last decade
The difference here is choice as no one is forcing you to buy a high end Z690 like the aorus master, you can drop a K chip into a basic Z690 or B series board and get largely the same stock performance.
Intel rightly got called out during the stagnation era which is why I and many others decided to go with AMD but that doesn't mean AMD get a free pass.