So why the sarcastic 'haha'?
Because your opinion is exactly the one the mobile companies want you to have.
They are increasing profits by selling people services that they aren't equipped to provide, and yet it's the customer's fault for wanting to use what they paid for?
How would you feel if you rented a car, but actually could only use it for a few minutes because it was shared between everyone else on the same day - you'd blame the rental company, not the other people renting.