I'm using the 30 day trial, just binged the Lord of Rings TV show...
I thought you know what, I'm going to watch Hobbit and Lord of the Rings extended...
RENT OR BUY AS A PRIME MEMBER!
MORE MONEY PLEASE!
Arrrr
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Exclusive: Amazon Doubles Ad Load on Prime Video
The move could lower CPMs but potentially hurt performance.www.adweek.com
Sigh, no doubt we'll be getting this soon if you don't pay the uplift for ad free
Personally just mean I'll watch even less - 6 minutes per hour is crazy and won't manipulate me personally into paying - I don't even care about paying a couple of extra quid or so but I won't reward Amazon's tactics and the way they introduced the change purely caring about their bottom line, no sweeteners, no incentives and no care as to the impact on customers.
My commitment is to keeping Prime cancelled unless there’s something I’m absolutely desperate to watch. And even then I’ll rinse the service for a month, then cancel.“Our commitment is to improving ad experiences rather than simply increasing the number of ads shown,” said an Amazon Ads spokesperson.
That's some interesting corporate gaslighting. Give it another 5 years or so and they'll be approaching ~20 mins per hour then?