Okay, this is how it works people....
1 - The price on the page before the deal starts has to be IGNORED !!!
2 - The percentage of sale that you are getting has to be IGNORED !!!
Why?
Because they can adjust the price (raise) in order to inflate the sale percentage.
How do you get around this?
Install camelcamelcamel plugin !!!!
Now you see the history of the product and how much it has been.
And how do you make sure you get the best deal ??
Steps
1 - identify product
2 - when counter reaches zero, click CLAIM
3 - now, go to page, check camelcamelcamel to see if you actually have a bargain.
4 - check google and see if it is actually cheaper elsewhere.
5 - do it under the 15mins
win win.