AMD GPU sales tanking

[Joxeon]

Knowing something and being able to do anything about it are two entirely different things. You can redesign, test, and fabricate an entire architecture in 9 months.

You mean like they're rumoured to be doing with RDNA4.

e: I mean the lead time alone on TSMC's advanced nodes is rumoured to be in the 40-50 week range, that's 9-10 months right there in just telling them you want to change something to them actually being able to change it.

They can't change the product but they could have changed the sku naming and MSRP pricing to mirror RDNA2.

 

[Murphy]

Yes they could've but how would that even work? They drop everything under a x800 class GPU down a naming so there's no 7800XT as that now called a 7700XT and we end up with the 7600 called the 7500 and all the MSRP's are anything from £100-200 lower.

And you think having such a massive gap in your line-up, having one card priced at $350-400 and the next in your line up costing more than double would be sensible even if it forced you into selling them at cost or even a loss.

 

[tamzzy]

the 7900gre should've been the 7800xt in the first place
the current 7800xt has so little performance uplift in rasterisation, compared to the 6800xt, that it's a travesty and a slap in the face for consumers that amd tried to pull this stunt
yes, i know the launch price of the 7800xt is less ($499) vs the 6800xt ($649), but it's also nearly 3 years between the cards.

 

[Blackjack Davy]

You nit picking a few months, AMD kept the momentum for years. ^^^



Cost was never the reason to go with Ryzen over Intel, at least not until recently.

If you are a real enthusiast, if you are a real PC nerd, if you really know you buy an AMD CPU, not Intel, Intel are for clueless office normies.

That is the mindshare AMD have, it stems from the days back when AMD's CPU's used to come in a brooding black box with "Black Edition" branding all over it.

Only amongst PC nerds otherwise it isn't just office normies its the unwashed masses in general if you're clueless about PC's and want to buy a "real gaming PC" you buy anything with an Intel branding on it look at all the off the shelf prebuilt PC's they're all Intel based unless you want a "budget" pc then its some lowly AMD processor. OCuk being an honourable exception. Otherwise they're all 14700/900 space heaters

 

[humbug]

Read this....

You know what the problem is with RDNA 3? And i'm simply explaining what is going on, not excusing it.
The RX 7800 XT with 60 CU's, the same number of CU's as the RX 6800 is clock for clock 30 or more % faster.
The RX 7900 GRE with 80 CU's, the same number of CU's as the RX 6950 XT is clock for clock 0% faster.

The 7900 GRE with 18 GB/s memory is 0% faster than the 7800 XT with 19.5 GB/s memory, increasing the core clocks on the 7900 GRE does nothing to fix that, increasing the memory speed does, my 7800 XT hit's a hard scaling wall at 2900 Mhz, if i increase the memory to 21 GB/s, which is as far as it goes its scales again to 3100 Mhz, which is as far as i can push it.

RDNA 3 has a memory bandwidth issue, in that it needs it or it doesn't scale, at all, the only reason the 96 CU 7900 XTX is 45% faster than the 60 CU 7800 XT is because it has 50% more memory bandwidth, it has a 384Bit Bus, IMO with a 512Bit bus it would easily match a 4090, maybe it was meant to have 8 instead of 6 MC dies but they thought better or worse of it, depending on your point of view.

I think all RDNA 3 GPU's suffer from memory bandwidth constraints, almost all of them, the only one that doesn't is the RX 7800 XT, with 625 GB/s for 60 CU's it has enough, it even has some headroom, if you look at reviews clocking it nets you 15 to 20% extra performance putting it equal to an RTX 4070 Ti.

None of the others get anything like that and you have to clock the memory to get anything at all.

That's "The Bug" with them.

 

[humbug]

Coming to think of it, the 7900 XTX has 20 Gb/s memory with a 384Bit bus, that amounts to 960 GB/s of memory bandwidth.

Had they put 24 Gb/s IC's on it that would have given them 1152 GB/s, i think with those it would match a 4090, or close enough. but 24Gb/s IC are GDDR6X and as i understand it those are Nvidia exclusive, they have some sort of deal going on...

 

[MCFC_ANDY]

the 7900gre should've been the 7800xt in the first place
the current 7800xt has so little performance uplift in rasterisation, compared to the 6800xt, that it's a travesty and a slap in the face for consumers that amd tried to pull this stunt
yes, i know the launch price of the 7800xt is less ($499) vs the 6800xt ($649), but it's also nearly 3 years between the cards.

wasnt the 6800xt priced at launched during pandemic, hence AMD slapped up prices as did everyone iirc ??

 

[tamzzy]

wasnt the 6800xt priced at launched during pandemic, hence AMD slapped up prices as did everyone iirc ??

no, the 3080 was launched at $699 (lol) before the pandemic, so the 6800xt was priced below it...not that MSRP was ever respected for either of these cards.
it was the nvidia 3xxx ti series that nvidia wanted a slice of the pandemic greed for itself (3070ti $599, 3080ti $1199)

 

[Joxeon]

Yes they could've but how would that even work? They drop everything under a x800 class GPU down a naming so there's no 7800XT as that now called a 7700XT and we end up with the 7600 called the 7500 and all the MSRP's are anything from £100-200 lower.

And you think having such a massive gap in your line-up, having one card priced at $350-400 and the next in your line up costing more than double would be sensible even if it forced you into selling them at cost or even a loss.

The 7900XTX launch as a 7900XT £800.

7900XT as a 7800XT for £650

7900GRE as a 7800 for £500

7800XT as a 7700XT for £425

7700XT as a 7600XT for £350

Then the 7600 for £220 with the 16gb version for £250

I think this would have made RDNA3 a huge hit with gamers and gained AMD plenty of market share.

 

[hyperseven]

no, the 3080 was launched at $699 (lol) before the pandemic, so the 6800xt was priced below it...not that MSRP was ever respected for either of these cards.
it was the nvidia 3xxx ti series that nvidia wanted a slice of the pandemic greed for itself (3070ti $599, 3080ti $1199)

The 3080 launched during the pandemic as had to get mine placed in the car boot rather than go into the store. Think I was the second person to get one on here.

 

[tamzzy]

The 3080 launched during the pandemic as had to get mine placed in the car boot rather than go into the store. Think I was the second person to get one on here.

ah yes you're right. the MRSP was based on pre-pandemic expectations

 

[humbug]

The 7900XTX launch as a 7900XT £800.

7900XT as a 7800XT for £650

7900GRE as a 7800 for £500

7800XT as a 7700XT for £425

7700XT as a 7600XT for £350

Then the 7600 for £220 with the 16gb version for £250

I think this would have made RDNA3 a huge hit with gamers and gained AMD plenty of market share.

With the 7800 XT, or 7700 XT on your chart at £425.

Vs the 4070, given its 16 GB vs 12, i think that does matter, and its a little faster in Raster performance, was the 4070 reasonable at £600? i grant you it has DLSS which is much better than FSR, tho its not any better with RT at usable frame rates, i think the extra 4GB and 5 / 10% better raster performance balances it out vs DLSS, especially given that FSR is something that AMD can and might it seems fix.

 

[humbug]

Makes you think about it doesn't it @Joxeon ? And then it becomes tricky to answer.

 

[tamzzy]

was the 4070 reasonable at £600?

absolutely not, seeing it's for all intents and purposes, a 3080 for rasterisation, and only differentiates itself by the gatekeeping of software

 

[humbug]

I agree.

But lets say its £600, right.

Scenario 1, it does nothing or little to change market share, AMD have just lost $100 per GPU in revenue for no reason. "Hello ATI"

Scenario 2, AMD do gain significant market share, do we think Jenson will just role over and let it happen? I don't think so, i think now the 4070 is £475, still £50 more than the currently named 7800 XT.
Great, Consumers got what they wanted, but where does that leave AMD, as a company, as a competitor? Who gives a _____ about AMD? AMD give a _____ about AMD and they are not stupid.

AMD know they are in a no win situation, no tech jurno or consumer is going to manipulate them into making ATI's mistakes, you're all barking up the wrong tree.

 

[humbug]

Mark my words AMD would sooner dump the dGPU space than get in to that ^^^^ situation, its never going to happen, they will just quit this space.

 

[tamzzy]

it's amd's fault then isn't it
the consumer votes with their wallet.
if amd does not want to present a compelling argument/price or gain mindshare...are you consumer blaming again?

 

[MCFC_ANDY]

I don't think they quit the gou market. They can't rely on their CPU to rule indefinitely and AI isn't going to last something else will come along, it always does. Plus who will buy a AMD GPU if they only made CPUs, intel will explain that one to them

 

[G J]

Mark my words AMD would sooner dump the dGPU space than get in to that ^^^^ situation, its never going to happen, they will just quit this space.

Its kinda not your problem and why are you talking like your a spokesperson for them?

 

[humbug]

I don't think they quit the gou market. They can't rely on their CPU to rule indefinitely and AI isn't going to last something else will come along, it always does. Plus who will buy a AMD GPU if they only made CPUs, intel will explain that one to them

If Radeon becomes a dependent on the rest of the company AMD will cut them loose, like a cancer, its not their job to subsidise our Nvidia preferences and they would be glad to watch Intel do that, with popcorn.

it's amd's fault then isn't it
the consumer votes with their wallet.
if amd does not want to present a compelling argument/price or gain mindshare...are you consumer blaming again?

What constitutes a compelling argument?