Much as i'd love for proper competition again (i've never had a loyalty on either GPU or CPU in 30 years of owning PCs, just whatever looks the best fit for my wallet and needs at the time), something makes me wonder.
1. If the end of October launch is going to be a 'proper' launch, you'd assume the card is finalised and possibly even in production
2. Assuming 1 is correct, they'd have some in-house performance numbers by now and you'd think they'd be leaking those numbers like mad now if it was properly competitive or 'close enough' to encourage people not to drop cash on a 3080 order/pre-order? After all, every 3080/3090 sold is a potential AMD sale lost.
I suppose the other possibility is that its not the 3080/3090 space they're going after anyway, but possibly the 3070 is the competition? OK, that launches ahead of the AMD reveal as well although if supply is as bad as the two nVidia launches to date then no huge loss of time if AMD hit the ground running.
They probably DO have the performance numbers - but it is crazy to release anything right now due to the 3080/3090 frenzy. Let that settle down a little then release the info when the embers settle.