Ok so forgetting all the mixups over the naming scheme, (have they really gone with the bigger number being the smaller chip). I get the feeling that AMD might have pulled a blinder here.
Here is the dilemma, you are going to launch a new set of GPU's but you don't want to show the opposition just how fast they are, (now most of us have expected the bigger chips from this first round of new GPU's to beat the currant 980ti/FuryX, just like I'm sure both AMD and NVidia have.) so you show a benchmark that is locked at 60fps, one that the currant top tier cards can just about manage to max out and voila you have shown off your new card, shown that it is at least as fast as the currant crop, without actually showing just how fast it actually is.
It could be a genius move by AMD, but then returning to the naming stuff, when you have two of your top people saying different things about which card is which, maybe AMD just blindly stumbled into this benchmarking piece of genius by mistake.