Caporegime
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http://arstechnica.co.uk/gadgets/2016/04/amd-focusing-on-vr-mid-range-polaris/
So R9 390 to Fury level performance is probably where it is. The second time AMD has said something similar about making cheaper VR capable cards and it is now from two different people.
"If you look at the total install base of a Radeon 290, or a GTX 970 or above [the minimum specs required for VR], it's around 7.5 million units," explained Taylor. "But the issue is that if a publisher wants to sell a £40/$50 VR game, there's not a big enough market to justify that yet. We've got to prime the pumps, which means somebody has got to start writing cheques to big games publishers. Or we've got to increase the install TAM [total addressable market].
"The reason Polaris is a big deal," continued Taylor, "is because I believe we will be able to grow that TAM significantly. I don't think Nvidia is going to do anything to increase the TAM, because according to everything we've seen around Pascal, it's a high-end part. I don't know what the price is gonna be, but let's say it's as low as £500/$600 and as high as £800/$1000. That price range is not going to expand the TAM for VR. We're going on the record right now to say Polaris will expand the TAM. Full stop."
So R9 390 to Fury level performance is probably where it is. The second time AMD has said something similar about making cheaper VR capable cards and it is now from two different people.