No, almost always the opposite is going to be True. If Nvidia are really in a situation where they can get volume and their cards under perform compared to Polaris then a paper launch early doesn't get them any sales. If there is a performance problem then the best they can do is continuing analyze the silicon and find any weaknesses that allow them to increase core clocks and reduce power usage. likewise if yields are low, find the failures and try to mitigate as many as possible so you can ramp up volume faster upon release. All the while you get the driver team working 100 hour weeks (hopefully nicely compensated) to squeeze out ever drop of performance before the cards go off to reviewers.
Launching early without products on the shelves doesn't gain you sales because by definition you have nothing to sell. If you look at the examples of bad GPU executions form the past like the AMD 2900 and nvidia FX800, they were released later, not earlier.