It's going to be most interesting to see what effect this is going to have on the current market. If they really have something that beats a titan for half the price, well I figure most titan owners won't actually care, if you can blow the best part of a grand on a single card, they'll be laughing, because they know they will be getting 2 cards for the same price! I still don't see the whole $ 600 thing happening here, it NEVER has, as the UK computer public ALWAYS get royally screwed when anything comes to our shores. Still reckon the top end will be maybe 699, better than a titan, but only saving maybe 100 quid. The funny thing is this, if you are a proper graphics fan, you could actually fly to America stay overnight, buy some graphics cards and fly back and still be cheaper than buying in the uk.. Still will be interesting for sure..