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AMD RX 6000 Series UK Pricing ?

https://videocardz.com/newz/asus-radeon-rx-6800-xt-tuf-and-rog-strix-lc-listed-for-preorder-in-uk

The pricing of these cards is as follows:

  • ASUS Radeon RX 6800 XT ROG STRIX LC: 764 GBP (917 GBP with VAT)
  • ASUS Radeon RX 6800 XT TUF GAMING OC: 676 GBP (811 GBP with VAT)
  • ASUS Radeon RX 6800 TUF Gaming OC: 588 GBP (705 GBP with VAT)
  • ASUS Radeon RX 6800 ROG STRIX OC: 605 GBP (726 GBP with VAT)
Update: Sapphire models including NITRO+ SE and non-SE:

  • SAPPHIRE Radeon RX 6800 XT NITRO+ OC SE: 654 GBP (785 with VAT)
  • SAPPHIRE Radeon RX 6800 XT NITRO+ OC : 635 GBP (762 with VAT)
  • SAPPHIRE Radeon RX 6800 NITRO+ OC : 555 GBP (666 with VAT)
Those custom graphics cards from ASUS have already been shown earlier (pictures attached below). Only the RX 6800 XT is currently confirmed to feature the AIO-cooler design (the ROG STRIX LC series), with no word on 6800 non-XT and 6900 XT (which launches in December).
Linked retailer always prices high, used to use them many years ago, surprised they're still going.
 
The thing is, we know Sony can produce the PS5 for around $450, according to this article:
https://www.bloomberg.com/news/arti...-with-playstation-5-price-due-to-costly-parts

I'd guess that the GPU + VRAM (minus the CPU on the SKU) is unlikely to cost more than $250 to produce. It's interesting to compare the PS5 and RX 6800 XT, the PS5 GPU has exactly half as many ROPs, TMUs and Compute Units, the resulting theoretical performance is also about half that of the RX 6800 XT, except for the bandwidth, which is only a bit less (with the same 256 bit memory bus width). Also, I'm not sure if anyone knows yet if the consoles are using a similar infinity cache config to desktop GPUs.

The production cost is probably around $500 for the RX 6800 XT, considering that it has twice the number of ROPs, CUs and TMUs. Similarly, you'd expect the production cost of the RX 6800 to be around $416, based on the 16.6% reduction in Compute Units, perhaps a bit less. So, I'd roughly estimate that AMD is making around $150 profit (sales margin) on the RX 6800 and 6800 XT, if sold at the US reference model price.

Anyone else care to guestimate the production cost of the PS5 GPU and RDNA 2 graphics cards?
 
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The thing is, we know Sony can produce the PS5 for around $450, according to this article:
https://www.bloomberg.com/news/arti...-with-playstation-5-price-due-to-costly-parts

I'd guess that the GPU + VRAM (minus the CPU on the SKU) is unlikely to cost more than $250 to produce. It's interesting to compare the PS5 and RX 6800 XT, the PS5 GPU has exactly half as many ROPs, TMUs and Compute Units, the resulting theoretical performance is also about half that of the RX 6800 XT, except for the bandwidth, which is only a bit less (with the same 256 bit memory bus width). Also, I'm not sure if anyone knows yet if the consoles are using a similar infinity cache config to desktop GPUs.

The production cost is probably around $500 for the RX 6800 XT, considering that it has twice the number of ROPs, CUs and TMUs. Similarly, you'd expect the production cost of the RX 6800 to be around $416, based on the 16.6% reduction in Compute Units, perhaps a bit less. So, I'd roughly estimate that AMD is making around $150 profit (sales margin) on the RX 6800 and 6800 XT, if sold at the US reference model price.

Anyone else care to guestimate the production cost of these RDNA 2 GPUs?

Briefly:
53% zero defect yields
23% chips with 1 or more defects
Rest will be discarded

Now I am plain guessing:
Zero defect chips will be slotted into 6900xt or 6800xt in 1:4 ratio and 90% of defective chips will be salvaged as 6800

So per wafer yields on avg:
11% 6900xt
42% 6800xt
21% 6800

Wafer size: 70686 mm^2
Die size: 505 to 536 mm^2
Total dies: 136

Of which:
6900xt: 15
6800xt: 57
6800: 29
Total: 101

Wafer cost: $10k
Targeted AMD gross margin: 50%
AMD revenue per wafer: $20k
Pricing distribution:
6900xt: 154%
6800xt: 100%
6800: 90%

Cost to AIB (before logistics):
6900xt: $290
6800xt: $188
6800: $169
 
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Have the 5700 XT been discontinued or are they going to fit in with the current line up?

I'm hesitant to pay those prices if they are true that's more than double what I've ever paid for a GPU just for the 6800 Nitro I might just pick up a 5700 XT if the prices drop
 
Thanks Nabla. I'm assuming those estimates don't include the 16gb VRAM costs (sorry, meant to ask about the total production cost of graphics cards not just GPU die)? Apparently, the PS5's "16GB GDDR6 RAM and PCIe 4.0 flash memory alone cost $250". According to this:
https://www.tweaktown.com/news/74497/playstation-5-price-all-the-evidence-that-ps5-may-cost-499/index.html#:~:text=PS5 costs $450 to make,cost $250, the sources say.

So, $150-200 alone for 16GB of VRAM on RDNA 2 GPUs!

Probably closer to $200 for desktop RX 6000 graphics cards, because of the increased 16gbps memory speed.
 
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Guys chill out on the prices, these sites listing them have long histories of over pricing pre release products.... these are not the final UK Prices from most Etailers...

Just chill out for now and wait.
 
Briefly:
53% zero defect yields
23% chips with 1 or more defects
Rest will be discarded

Now I am plain guessing:
Zero defect chips will be slotted into 6900xt or 6800xt in 1:4 ratio and 90% of defective chips will be salvaged as 6800

So per wafer yields on avg:
11% 6900xt
42% 6800xt
21% 6800

Wafer size: 70686 mm^2
Die size: 505 to 536 mm^2
Total dies: 136

Of which:
6900xt: 15
6800xt: 57
6800: 29
Total: 101

Wafer cost: $10k
Targeted AMD gross margin: 50%
AMD revenue per wafer: $20k
Pricing distribution:
6900xt: 154%
6800xt: 100%
6800: 90%

Cost to AIB (before logistics):
6900xt: $290
6800xt: $188
6800: $169


you will get much less dies per wafer. The wafers are round, the dies are rectangular and need a snall gap between them. Then there is a band around the edge of the wafer that cant be used
 
you will get much less dies per wafer. The wafers are round, the dies are rectangular and need a snall gap between them. Then there is a band around the edge of the wafer that cant be used

I took that as 25% loss in total.. should it be increased further?

Thanks Nabla. I'm assuming those estimates don't include the 16gb VRAM costs (sorry, meant to ask about the total production cost of graphics cards not just GPU die)? Apparently, the PS5's "16GB GDDR6 RAM and PCIe 4.0 flash memory alone cost $250". According to this:
https://www.tweaktown.com/news/74497/playstation-5-price-all-the-evidence-that-ps5-may-cost-499/index.html#:~:text=PS5 costs $450 to make,cost $250, the sources say.

So, $150-200 alone for the 16GB of VRAM on RX 6000 series GPUs!

Probably closer to $200 for desktop RX 6000 GPUs, because of the increased 16gbps memory speed.

Yes $11.69 per GB, so approx. $187 in addition to that
Then there are board, packaging and logistics over that..

So it would look something like this:

Cost to AIB for ASIC + VRAM (before logistics):
6900xt: $477
6800xt: $375
6800: $356

with integration costs (assumption without basis):
6900xt: $537 (+$60)
6800xt: $425 (+$50)
6800: $396 (+$40)

with inward logistics (+5%)
6900xt: $564
6800xt: $446
6800: $416

AIB targets 25% gross margin
Cost to distributor (before packaging & logistics)
6900xt: $752
6800xt: $595
6800: $555

Cost to distributor (+10% logistics & packaging)
6900xt: $827
6800xt: $655
6800: $611


Then you will have to further add distributor, retailer profits for price to customer before tax
 
I took that as 25% loss in total.. should it be increased further?



Yes $11.69 per GB, so approx. $187 in addition to that
Then there are board, packaging and logistics over that..

So it would look something like this:

Cost to AIB for ASIC + VRAM (before logistics):
6900xt: $477
6800xt: $375
6800: $356

with integration costs (assumption without basis):
6900xt: $537 (+$60)
6800xt: $425 (+$50)
6800: $396 (+$40)

with inward logistics (+5%)
6900xt: $564
6800xt: $446
6800: $416

AIB targets 25% gross margin
Cost to distributor (before packaging & logistics)
6900xt: $752
6800xt: $595
6800: $555

Cost to distributor (+10% logistics & packaging)
6900xt: $827
6800xt: $655
6800: $611


Then you will have to further add distributor, retailer profits for price to customer before tax

Do you know how many 6800s would fit in a 20’ container and how much that container would cost to ship to the vendor’s door?

£1 each as an incredibly rough estimation.

your figures seem excessive
 
Do you know how many 6800s would fit in a 20’ container and how much that container would cost to ship to the vendor’s door?

£1 each as an incredibly rough estimation.

your figures seem excessive

No, any idea how much would fit and what that would cost (US is the benchmark i believe), i will revise with better assumptions.
further, i have made no assumptions on import tariff .. dont have much expertise in this field
integration costs is another grey area for me
 
therr are online calculators to get dies per wafer, but you need some specific knowledge of the die size (a rectangle doesn't fit as well as a square, 1-2mm difference in size might mean a dozen or more dies fail along the edge.

TBH,i think your calculation is reasonable to show why prices are as high s they are.

Some component prices can be much cheaper, but there are lots of hidden costs that can be surprisingly expensive. I looked at the breakdown of running shoes once because i buy hugh end shoes st £140 but they last 6 weeks at full training. They are produced in china at about £30 a pair, but shipping, handling, taxes and tarrifs, logistics and overheads took up much more than manufacturing.
 
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