I initially assumed it was intended for an xU server case with the associated high speed front-mounted fans. It's a workstation board though, so it seems not.
On further thought, it might actually help. Since the cooler is rotated then hot air will flow straight up in a standard case. So if the case has vents at the top the hot air will flow straight out. In a rotated case like the FT series it's not such a help.