AMD VEGA confirmed for 2017 H1

TNA · 4 Jan 2017 at 08:04

Panos said:
Actually Volta was due later this year (Q2-Q3 2017) as per initial NV roadmap announcement in 2015, and just two months ago Nvidia announced that they are pushing it back to H1 2018.

Also note Vega chip was announced late 2015 as follow up to Polaris, and it was destined to fight Volta this year, with all it's bells and whistles (of Volta), not the Maxwel re-spin, the Pascal is.

Which ofc will make next year interesting, where the year delayed Volta will have to deal with Navi or the Vega 20 (if rumours are correct with Navi delayed for 2019 and bigger Vega in 2018).

Imho if AMD manages to pull a 1080 perf with this year Vega, I will be happy. If manages something better, so be it.

You would be happy if it manages 1080 performance? You had a 1080 recently and got rid of it did you not? 1080 performance only would be a failure IMO. The only good thing would be is if they manage to bring price down significantly for that sort of performance.

As I mentioned ages ago, I am expecting around Titan XP performance at the very least from big Vega

Griffildur · 4 Jan 2017 at 08:24

Jono8 said:
How can you even begin to think this?

It is quite clearly a reference to Volta. It is even on a green background with a Radeon sticker saying "# bettered" . It also has a logo underneath in the shape of the NVidia logo/closed eye with "Somnum Industries" and Somnum is latin for sleep (ie saying Nvidia are asleep)

I also hardly think they would mock their own current line of gpu's like that.

Hopefully it isn't all hot air and they do actually release a card that rivals Volta.

If they don't, they just shot themselves in the foot especially with this type of aggressive advertisement.

beany_bot · 4 Jan 2017 at 08:36

TNA said:
I am expecting around Titan XP performance at the very least from big Vega

Not too much expectations then...

Personally all I want is a 4K card from AMD.

maonayze · 4 Jan 2017 at 08:38

Griffildur said:
If they don't, they just shot themselves in the foot especially with this type of aggressive advertisement.

"Aggressive" LOL

Nothing more than a cheeky dig. I think some people read way too much into all this stuff.

IF.....this is an aggressive move by AMD then they must think that they have something very BIG coming with Vega. I personally do not think that this is the case. I am more hopefull for small Vega to be competitive with 1070/1080 and big Vega with 1080Ti/TitanXP (If we are lucky).

I'm trying to NOT go overboard and be dissapointed with all these so called leaks. But I do have my fingers crossed for some kind of miracle.

Bonjour · 4 Jan 2017 at 09:05

Aggressive? It's a bit of fun, like companies have with marketing all the time.

TNA · 4 Jan 2017 at 09:26

Bonjour said:
Aggressive? It's a bit of fun, like companies have with marketing all the time.

This.

It is not unusual for people to see what they want to see though

Sixense · 4 Jan 2017 at 09:33

I really, really hope AMD has a good card at right price with Vega. I don't want anything silly like 1080 killer for £350, like some of you say it will be a failure if it's anything less. A 1080 competition for £450 or a TXP competition for £700-£750 and it should sell. If it can somehow eat a TXP and spit out the remains (read: 4k60fps stable ultra ANY game) I can honestly see AMD succeeding with £800+ price tag.

orbitalwalsh · 4 Jan 2017 at 09:36

Seems March time we'll see promo from 3rd party vendors .
Bit gutted , thought as soon as Vegas paper launch we'd see teaser shots from all the big vendors

Mauller · 4 Jan 2017 at 09:39

Panos said:
Actually Volta was due later this year (Q2-Q3 2017) as per initial NV roadmap announcement in 2015, and just two months ago Nvidia announced that they are pushing it back to H1 2018. .

Volta appeared on nVidias 2013 roadmap and was penned in to release in 2016.

fs123 · 4 Jan 2017 at 09:46

Sixense said:
I really, really hope AMD has a good card at right price with Vega. I don't want anything silly like 1080 killer for £350, like some of you say it will be a failure if it's anything less. A 1080 competition for £450 or a TXP competition for £700-£750 and it should sell. If it can somehow eat a TXP and spit out the remains (read: 4k60fps stable ultra ANY game) I can honestly see AMD succeeding with £800+ price tag.

If there was a 1080 level card for £350 it would sell extremely well. At the moment even the 1070 is more than that price due to lack of competition. You forget that the majority of people do not buy £600+ cards.

I think a highend only card will not help AMD gain market share so they need to release competitively priced cards at different tiers, especially the 1070 performance bracket.

Toss3 · 4 Jan 2017 at 10:13

Sixense said:
I really, really hope AMD has a good card at right price with Vega. I don't want anything silly like 1080 killer for £350, like some of you say it will be a failure if it's anything less. A 1080 competition for £450 or a TXP competition for £700-£750 and it should sell. If it can somehow eat a TXP and spit out the remains (read: 4k60fps stable ultra ANY game) I can honestly see AMD succeeding with £800+ price tag.

History has taught us that nothing short of 10-15% will make people upgrade from what they have now, granted the price difference isn't huge. So with AMD being late to the party, they will have to come out with a product that is better than what is currently on offer, so that those whom have already upgraded will think about it, and those whom haven't would pick AMD's new GPU as the obvious choice. This means AMD will have to price it very competitively as most of their target market has already been gobbled up by Nvidia, and Nvidia have already made a huge profit so they could easily react by lowering their prices.

Only way for AMD to actually make any profit from this generation would be to have a card faster than the gtx 1080 Ti/Titan X Pascal, and sell it for a bit less (or something that sits between the gtx 1080 and gtx 1080 ti with more features, but I don't see this being feasible as new tech is always expensive).

beany_bot · 4 Jan 2017 at 10:19

Toss3 said:
History has taught us that nothing short of 10-15% will make people upgrade from what they have now, granted the price difference isn't huge. So with AMD being late to the party, they will have to come out with a product that is better than what is currently on offer, so that those whom have already upgraded will think about it, and those whom haven't would pick AMD's new GPU as the obvious choice. This means AMD will have to price it very competitively as most of their target market has already been gobbled up by Nvidia, and Nvidia have already made a huge profit so they could easily react by lowering their prices.

Only way for AMD to actually make any profit from this generation would be to have a card faster than the gtx 1080 Ti/Titan X Pascal, and sell it for a bit less (or something that sits between the gtx 1080 and gtx 1080 ti with more features, but I don't see this being feasible as new tech is always expensive).

I think you are spot on.

Realistically AMD will release a card that is same performance as "x" Nvidia card at a slightly lower price point.

Sadly this just won't be enough to tempt most people. Most of the public think Nvidia is just "better" regardless of anything. so the Nvidia card that performs the same, and costs more will still way out sell AMD.

To "win" AMD would have to slash prices WAY down. until enough people owned their cards and realised... oh actually this card and software is actually every bit as good as Nvidia.

But as you said. Tech is expensive and that wont/can't happen.

triss · 4 Jan 2017 at 10:29

beany_bot said:
I think you are spot on.

Realistically AMD will release a card that is same performance as "x" Nvidia card at a slightly lower price point.

Sadly this just won't be enough to tempt most people. Most of the public think Nvidia is just "better" regardless of anything. so the Nvidia card that performs the same, and costs more will still way out sell AMD.

To "win" AMD would have to slash prices WAY down. until enough people owned their cards and realised... oh actually this card and software is actually every bit as good as Nvidia.

But as you said. Tech is expensive and that wont/can't happen.

If you match the competition 6months or so later you usually have to beat them on price .

Its nothing to do with a Mindset IMO that one is better or not most punters buy the cheapest available for the performance/features they want when they go to buy rather then having a mindset for one or the other

Apache14 · 4 Jan 2017 at 10:36

I do feel that unless vega undercuts the competitions closest card by a fair amount they won't sell to many cards.

That being said I do think what will happen is vega will perform pretty much dead between the 1080ti and the 1080 but for the price of the 1080 at (vega) launch day. (Yes this is just a guess, but it seems like the best move for AMD wrt high end parts. As it allows Nvidia to keep the Ti prices high as it's the "best" card)

I'm also thinking that the most sales first off for vega will be 290(X) owners who are waiting for a good AMD upgrade

beany_bot · 4 Jan 2017 at 10:40

triss said:
Its nothing to do with a Mindset IMO that one is better or not most punters buy the cheapest available for the performance/features they want when they go to buy rather then having a mindset for one or the other

I totally disagree.
Maybe we do. but 99% of the public are strongly affected by mindset. I've spoken to two people this week alone who are gamers but not forum enthusiasts and both of them told me they are buying a nvidia graphics cards. I asked which one. And they both said they don't know but they must get Nvidia because it's much better than AMD. They couldn't give me a reason why. Just said they "heard everywhere" that Nvidia was much better than AMD. I asked how much they are spending and they said about £200.

it 100% is all about mindset for most punters.

Apache14 · 4 Jan 2017 at 10:46

beany_bot said:
it 100% is all about mindset for most punters.

I agree there are a LOT of gamers or even just hobby PC builders I know that wouldn't buy AMD cards as they see nVidia as "better" by default. Even to the point some will just ignore forums and reviews and just buy the NV card regardless.

triss · 4 Jan 2017 at 10:47

beany_bot said:
I totally disagree.
Maybe we do. but 99% of the public are strongly affected by mindset. I've spoken to two people this week alone who are gamers but not forum enthusiasts and both of them told me they are buying a nvidia graphics cards. I asked which one. And they both said they don't know but they must get Nvidia because it's much better than AMD. They couldn't give me a reason why. Just said they "heard everywhere" that Nvidia was much better than AMD. I asked how much they are spending and they said about £200.

it 100% is all about mindset for most punters.

Most people i know who dont do forums look at what games they are playing and buy the min/recommended gpu from that list and dont care what vender it is as long as its the best price when they goto buy.

So its not 100% mindset for all punters, maybe for some however yes

CAT-THE-FIFTH · 4 Jan 2017 at 10:56

Another hint at Vega performance:

https://translate.google.com/transl...net/games/300/G030061/20170104006/&edit-text=

Some numbers for a Star Wars Battlefront demo at 4K with settings used.

beany_bot · 4 Jan 2017 at 11:00

The reason I prefer AMD to Nvidia has zero to do with hardware and is just completely down to business practice. I see AMD trying. Trying really hard to improve software and lower prices. Whereas all I see Nvidia doing is jacking up prices and data mining their own customers. Not to mention deliberate gimping of AMD products through gameworks.

That said. If AMD were "in the lead" and Nvidia playing commercial catch-up we would probably see the exact opposite. If Nvidia was my company and I was in their position, hell yeah I would "make hay while the sun shines" too.

Just realised how off-topic this is. Apologies. Please delete.

Smoogels · 4 Jan 2017 at 11:05

beany_bot said:
I totally disagree.
Maybe we do. but 99% of the public are strongly affected by mindset. I've spoken to two people this week alone who are gamers but not forum enthusiasts and both of them told me they are buying a nvidia graphics cards. I asked which one. And they both said they don't know but they must get Nvidia because it's much better than AMD. They couldn't give me a reason why. Just said they "heard everywhere" that Nvidia was much better than AMD. I asked how much they are spending and they said about £200.

it 100% is all about mindset for most punters.

The amount of people that get the GTX 1060 without properly considering a RX 480 is staggering, even if it's the better choice in the scenario.

Both are great cards and both are worth considering but sadly many just automatically think Nvidia = better or AMD = bad drivers.