Top of the line vega cards will be £550 to 600 plus from vendors who offer good cooling options and some overclocking.
It better be a damned sight faster than a 1080 then at that price!
Indeed it better! If it's a £600 card that doesn't beat the 1080 across the board, then watch as AMD fade in to obscurity in the GPU sector. They're totally finished if this is end scenario. I really hope this doesn't happen, and they can thrash the 1080 resoundingly. If they can't even manage that a year after its release, it shows just how incapable they are of competing at the top tier. If that is what happens, i.e performance between the 1070 and 1080, then it needs to be at 1070 prices. At least then it will sell well and make them money. A £600+ VEGA needs to be better than the 1080, simple as that.