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AMD VEGA confirmed for 2017 H1
- Thread starter Doom112
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Aretak;30479749 said:
Well 1070's are now going for between £300-350. NO WAY is full fat VEGA going to be that price! Even circa £400 is fantasy. It will be a £500 minimum AT LEAST, I suspect higher. The only way it will be 1070 price is if the performance ends up being a real let down, but I don't see that happening. AMD are dead in the water if they don't deliver a card that beats the 1080. I also don't get the £400-450 argument. Why do people think AMD can't afford to price higher than this? Of course they can... IF they deliver the performance, people will buy it. It all comes down to what the market will bear, and Nvidia have proven high priced GPUs sell. What are people going to do if AMD release a 1080 beating GPU at £600? Not buy it and force them to lower the price?? Yeah haha, because that plan worked really well when everyone kicked off about the 1080 pricing.
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Legend;30479828 said:
I wouldn't be so sure, as look at the FuryX, 980 performance for £550, which rose to £650, was even dearer than the much faster 980 Ti, which also had an extra 2GB vram, as Nvidia dropped that down to £525.
Whatever VEGA ends up being priced at, I can certainly see prices surprising (and perhaps provoking anger) at the high end, rather than a mass stampede to buy a GPU that undercuts Nvidia by a significant margin while offering superior performance. I've always believed and maintained that outcome as nothing but pure fantasy. AMD would have no reason to adopt such a strategy, as much as people may want it to become reality... but it will not.
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Even if its around same price/performance as the 1080, its going to be about £200+ too expensive.
Kaapstad;30479751 said:
They are way too late to a slice of the 1070/1080 market to make the money they need to be going forward. That isn't to say they shouldn't, can't or won't have a card in that bracket but they might as well not bother at this point if that is all they are doing. Even attracting away those a tier down who haven't jumped yet or have stuck with a 480 isn't going to generate the revenue they need to be making from that market.
Even if they did have a semi-successful entry poised for that market nVidia almost certainly by this point is ready to take the wind out of their sales
They don't necessarily need to be going head to head with the Pascal Titan but they certainly can't afford to settle for 1070 territory at this point.
old gamer;30480003 said:
More past tense - its where the money was. They might even sell relatively well into that market point if nVidia don't make any moves but this late in the day they are going to struggle significantly to make the money they need to be from it.
This is indeed true... if all AMD deliver is a GPU that trades punches with the 1080, a year after its release, and AFTER the 1080Ti is already out there, it's very much too little too late for AMD. The only way it would be a big success for them is if they offered it cheap, but I do not believe for one second that will happen.
I think there is still money to made at this point, I just don't think the 1070/80 has sold in the same numbers as the 970/80 so still plenty of sales to be made from people looking to upgrade.
Of course this could be all rubbish and I'm talking out my rear end but time will tell I guess
Of course this could be all rubbish and I'm talking out my rear end but time will tell I guess
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Legend;30480031 said:
I don't think they have a choice anymore, 1070 and 1080 are going down in price as they should considering how long they've already been out in the wild. AMD doesn't have any way of charging a lot at this point in time. It's simply too late.
They will probably need high prices though but won't be able to get them. So yeah, don't really wanna be in their shoes but it is what happens when you let the competition run rampant and you stay quiet and all you release is daring adverts. You can't power a PC with an advert can you?
At some point you need to shut the heck up and deliver. I am really curious to see what they come up with but not holding out too much hope.
I was more looking forward to Ryzen but by the looks of it they will simply match what's already been out for a while, performance wise, which means I still have no reason to upgrade, unless my CPU dies .... touch wood ...
Well you're talking about a completely different scenario. If it beats the 1080 by a good margin, then yes, of course it can be priced higher. But the original statement was 1080 performance for 1070 prices, and that absolutely cannot be £500+ with the 1080 itself already occupying that space. The sad reality is that most people will choose an Nvidia card over an AMD one if both price and performance are roughly the same. Hell, many will choose a slightly inferior Nvidia card for the same money, as we see with the 1060 and 480 all the time. And that's a much lower potential investment to switch to AMD, if it were ever going to happen for said individuals.Legend;30479828 said:
If it's roughly the same performance as a 1080, it simply must be cheaper than a 1080 or it's not going to sell. Above 1080 performance and they can price it appropriately.
AthlonXP1800;30477430 said:
It's not the same and most people in the know around GPUs would know this. For one it's now NCU not GCN and Vega has the most acrichtectual changes in a GPU from AMD since GCN was even introduced back in the 79xx days.
You just seem to love to post anything negative towards AMD without a second thought.
old gamer;30480058 said:
Still money to be made but even at this point IIRC the R&D on 14nm for a product is 80% higher than 28nm and production costs 30% higher or something like that - haven't kept up on the latest figures. They need to be hitting the market running to make both the money to make a decent profit and to fund ongoing development for future products, etc.
Off the top of my head I think it cost about $50m to design a GPU on 28nm, $80-90m for 14/16nm and will cost possibly in excess of $300m at 10-7nm.
Don't worry, if it comes in at 1070/1080 performance for £500, purchasers can always wait for a year for the performance gains from driver updates to outperform Titan pascal. But of course by this point there will be new cards from NVIDIA and so the cycle continues.
Legend;30479939 said:
I have to agree. Nvidia have proven that the high-end GPU market is clearly not very price sensitive and they have boldly and successfully moved the goalposts further than many thought they could go. Now AMD would be leaving money on the table by not charging higher prices than before. Assuming the performance is there, of course.
Legend;30479828 said:Well 1070's are now going for between £300-350. NO WAY is full fat VEGA going to be that price! Even circa £400 is fantasy. It will be a £500 minimum AT LEAST, I suspect higher. The only way it will be 1070 price is if the performance ends up being a real let down, but I don't see that happening. AMD are dead in the water if they don't deliver a card that beats the 1080. I also don't get the £400-450 argument. Why do people think AMD can't afford to price higher than this? Of course they can... IF they deliver the performance, people will buy it. It all comes down to what the market will bear, and Nvidia have proven high priced GPUs sell. What are people going to do if AMD release a 1080 beating GPU at £600? Not buy it and force them to lower the price?? Yeah haha, because that plan worked really well when everyone kicked off about the 1080 pricing.
They really have to raise the bar and try make the 1070 and 1080 completely obsolete. To do this they cant price it at £600 even if it smashes the competition on performance because this would only create another Titan/Fury market with little interest from average joe. The only way I can see them winning is with minimum +10% 1080 performance at 1070 prices. That would be enough but unlikely.
Kaapstad;30479751 said:
Change of mind I see Kaaps, I recall back when this thread started you also agreed with me that Vega would be able to match/beat Titan XP performance
In my opinion there is definitely benefit if AMD can come out and beat Titan XP performance. At least for a short while they will have the performance crown once again. But I just do not see the issue with it really, the fabs have been churning out Titan XP sized die's for ages now and the process will have only been more mature and efficient by the time Vega is out. If Nvidia are able to make them, so can AMD; the question is the Vega architecture any good to deliver the performance to match what Nvidia will have had for a year by the time Vega is out.
I think I am the only one left here at this point who thinks Vega can/will match or beat Titan XP performance. Most seem to still think Vega will be lucky to go head to head with 1070/80
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