I moved from 290 to a 1070 and now back to Vega 64 and even with colour calibration on my monitor the Nvidia graphics always looked less vibrant and less finer than the AMD ones.
I really noticed this in Grim Dawn and FF14 where both games were significantly darker and dreary on the 1070 with no changes at all to my monitor settings, went back to Vega 64 and straight away everything just looks noticably more vibrant and brighter without the washout of high contrast or gamma etc.
I firmly believe Nvidia sacrifice overall graphic fidelity to achieve faster frame rates
Can't really comment on smoothness as I went from Freesync to no Freesync back to Freesync, and Freesync is just all round better as an experience, however I would bet G-Sync would feel the same.
I really noticed this in Grim Dawn and FF14 where both games were significantly darker and dreary on the 1070 with no changes at all to my monitor settings, went back to Vega 64 and straight away everything just looks noticably more vibrant and brighter without the washout of high contrast or gamma etc.
I firmly believe Nvidia sacrifice overall graphic fidelity to achieve faster frame rates
Can't really comment on smoothness as I went from Freesync to no Freesync back to Freesync, and Freesync is just all round better as an experience, however I would bet G-Sync would feel the same.