AMD - What can they do to improve?

Mal X · 11 Mar 2015 at 17:23

TheRealDeal said:
Which is why he got the Job. He was pro AMD but also helpful. Just what most companies would look for in a rep. I am sure they would look for other qualities but that's a good start.

and AMD have great cards, but the DEAD SILENCE is killing them...................because it sais to me ``it's not worth waiting for the 390X``, because if they posted something in to excite me, i'd wait :cool:

AMD need Alan Sugar or some other HIT MAN

setter · 11 Mar 2015 at 17:29

Mal X said:
AMD need Alan Sugar or some other HIT MAN

Gotta disagree about lord sugar, now if it was Ivanka trump of the us version of the apprentice. That i would agree with.

Nelly · 11 Mar 2015 at 18:07

LambChop said:
They could walk off a plank for all I care, im my mind that would improve them.

Have a real look at who you hire, your CEO's are laughable, and picking up nobodies from forums is cringe and bald people should be slapped. Apart from that, they are doing great.

The AMD Rep has contributed more in one day than Lambshop has ever posted on these forums, so to personally attack him in such manner is beyond belief.

I think the AMD Rep does a marvellous job, and AMD made a good decision to employ him.

shadow_boxer · 11 Mar 2015 at 18:18

1. More regular driver releases.
2. Would like to see new GPUs on a more regular basis. It always seems as NVIDIA are first to market or ready to react to take back the new single GPU crown.
3. Personally I'm not a fan of reps on forums but would prefer better comms directly from AMD and their media/PR department to prevent release of conflicting info or rumours.
4 Rebrand the GPU segment back to ATI.
5. Turn focus away from APUs and back to discrete CPUs and GPUs.

Bonjour · 11 Mar 2015 at 18:21

To be fair, Matt is pretty awesome.

The competition he recently ran was great, with everyone that entered getting runners up prizes. You wouldn't see Nvidia doing that.

Davedree · 11 Mar 2015 at 18:29

shadow_boxer said:
1. More regular driver releases.
2. Would like to see new GPUs on a more regular basis. It always seems as NVIDIA are first to market or ready to react to take back the new single GPU crown.
3. Personally I'm not a fan of reps on forums but would prefer better comms directly from AMD and their media/PR department to prevent release of conflicting info or rumours.
4 Rebrand the GPU segment back to ATI.
5. Turn focus away from APUs and back to discrete CPUs and GPUs.

I really disagree with your point 5,

shadow_boxer · 11 Mar 2015 at 18:31

^ oh I agree he's seems very helpful but coming from a purely professionalism and image point of view I think having a more prominent and official PR department would be better and reach more enthusiasts in general.

Davedree said:
I really disagree with your point 5,

APUs are great (actually have an A10-5700 in my HTPC) but as an 'enthusiast' I want to see better discrete GPUs and more competition at the top end of the market.

Bonjour · 11 Mar 2015 at 18:32

I concur. APUs are where AMD have an edge over Nvidia. They've pumped billions into R&D, which is starting to bear fruit.

Davedree · 11 Mar 2015 at 18:49

shadow_boxer said:
^ oh I agree he's seems very helpful but coming from a purely professionalism and image point of view I think having a more prominent and official PR department would be better and reach more enthusiasts in general.

APUs are great (actually have an A10-5700 in my HTPC) but as an 'enthusiast' I want to see better discrete GPUs and more competition at the top end of the market.

They need to step up their game with their apus starting with software support for Hsa, followed by a memory controller/bandwidth solution, which they've had sat on the shelf for a long time. APu's are the bread and butter for their income and if they didn't skimp on the ddr3 memory controller, they could have really hurt nvidia's discreet notebook/low-mid range gcard market share.
I find it embarrasing that INtel pretty much have gained parity in their igpu vs amd.

As for discreet gpu's the lack of progress and the huge length of time since the first gcn gcard, is all due to tsmcs inability to provide a node shrink. This is where nvidia are superior as they re-engineered using 28nm and outplayed amd.

pgi947 · 11 Mar 2015 at 18:59

tommybhoy said:
AMD's strongest point is it's price though as pointed out by Gibbo@launch and catches peoples attention.

AMD drove massively inflated gpu pricing way down, 290X launch price@£430 was about £80 cheaper than the slower 780-Nvidia's second fastest gpu.

You're right they did drive 780 pricing down, but my point is the performance target was set by the titan months before, those that wanted that kind of performance, for a long time, only had one option.

They need to stop waiting for nvidia to set the target with an aim to matching it some months down the line and get their biggest and best to market first.

Can you imagine how many sales they would have got if for example the 390x released a month ago, Sat above the 980 in performance and around the same price? How many potential titan X sales would they have taken?

Admittedly they did this with the 7970 launch, which they almost screwed up when it arrived with launch drivers that only Sat it 20-30% above an old Fermi card, only for those figures to be closer to 100% a year later once the drivers were fixed.

I want them to move forward in the high end, the mid range they've had nailed for years

Davedree · 11 Mar 2015 at 19:04

pgi947 said:
You're right they did drive 780 pricing down, but my point is the performance target was set by the titan months before, those that wanted that kind of performance, for a long time, only had one option.

They need to stop waiting for nvidia to set the target with an aim to matching it some months down the line and get their biggest and best to market first.

Can you imagine how many sales they would have got if for example the 390x released a month ago, Sat above the 980 in performance and around the same price? How many potential titan X sales would they have taken?

Admittedly they did this with the 7970 launch, which they almost screwed up when it arrived with launch drivers that only Sat it 20-30% above an old Fermi card, only for those figures to be closer to 100% a year later once the drivers were fixed.

I want them to move forward in the high end, the mid range they've had nailed for years

And purposely clocked below their potential.

Mal X · 11 Mar 2015 at 20:57

Bonjour said:
To be fair, Matt is pretty awesome.

The competition he recently ran was great, with everyone that entered getting runners up prizes. You wouldn't see Nvidia doing that.

i'd promote Matt to the board of directors, he could be another Handsome Jack from Borderlands 2

slick rick · 11 Mar 2015 at 21:07

Matt was a legend when he was LtMatt, always very helpful and passionate so I don't blame AMD for getting him on board at all, he deserved it!

People who knock him just come across as a bit jealous tbh.

Bonjour · 11 Mar 2015 at 21:07

I second the motion.

Ayahuasca · 11 Mar 2015 at 21:18

notion*

Bonjour · 11 Mar 2015 at 21:22

Sorry. I thought we were making it official.

Meeting is adjourned.

theMilitant · 11 Mar 2015 at 23:52

From a hardware perspective, AMD cards are as good as nvidia cards imo. As far as I can see, the only reason flagship nvidia cards have been faster over the years is because they launch several months later than their AMD equivalents. I would like to go to AMD for my next GPU, however the main thing that concerns me (and I imagine many other prospective consumers on this forum) about having an AMD setup is their driver support for crossfire. (Driver support for single card setups is fine as I understand). There's a lot to be said for products that 'just' work well throughout their lifetime, and I believe that maintaining regular, good driver support (including crossfire profiles) for new games is the single biggest thing AMD can do to create a loyal customer base among it's GPU users.

Also, as another member commented earlier on in this thread, good support for genuinely useful features like shadowplay gives nvidia a leg up on AMD for many PC gamers, so providing polished software such as this is what AMD should be focusing on, rather than providing what are imo gimmicky features like TressFX.

From a business perspective, I think AMD's release strategy for their GPUs needs to be reworked (how about releasing a flagship GPU later than nvidia for once AMD?) and their marketing needs to improve (I mean has anybody seen AMD's 'the fixer' series of promotional videos on YouTube?) It may take years for AMD to reap the rewards of implementing such strategies, but if they hope to remain competitive in the long run it may be better for them to bite the bullet now...

Mal X · 12 Mar 2015 at 01:57

yea they cant smash a GPU with a hammer in a silly vid ever again, their adverts have to be much more professional than that from now on............that's the sort of retarded rubbish that LambChop would make

Final8y · 12 Mar 2015 at 05:47

theMilitant said:
From a hardware perspective, AMD cards are as good as nvidia cards imo. As far as I can see, the only reason flagship nvidia cards have been faster over the years is because they launch several months later than their AMD equivalents. I would like to go to AMD for my next GPU, however the main thing that concerns me (and I imagine many other prospective consumers on this forum) about having an AMD setup is their driver support for crossfire. (Driver support for single card setups is fine as I understand). There's a lot to be said for products that 'just' work well throughout their lifetime, and I believe that maintaining regular, good driver support (including crossfire profiles) for new games is the single biggest thing AMD can do to create a loyal customer base among it's GPU users.

Also, as another member commented earlier on in this thread, good support for genuinely useful features like shadowplay gives nvidia a leg up on AMD for many PC gamers, so providing polished software such as this is what AMD should be focusing on, rather than providing what are imo gimmicky features like TressFX.

From a business perspective, I think AMD's release strategy for their GPUs needs to be reworked (how about releasing a flagship GPU later than nvidia for once AMD?) and their marketing needs to improve (I mean has anybody seen AMD's 'the fixer' series of promotional videos on YouTube?) It may take years for AMD to reap the rewards of implementing such strategies, but if they hope to remain competitive in the long run it may be better for them to bite the bullet now...

AMD has a shadowplay equivalent, there are even some NV users who use it, because its not blocked from working with other GPUS.

AMDs TressFX is no more gimmick than NVs Gameworks hair and fur which NV users are raving about and which they are saying that AMD need such features which TressFX which which all venders can use on there GPUS and it even runs on the Consoles GPUs which cant be said for Gameworks hair and fur and its threads like this that shows users contradiction each other and are misinformed.

AMD drivers are great and you dont see current AMD users complaining about the quality only the current delay, the current delay should not be used and put forwards as if its the norm.

I see some NV users who who say NV drivers are on the ball while others say that NV drivers are terrible at the moment regardless of how many they are bashing out, i read the AMD and official NV forums and as far as drivers NV are at an all time high with issues while the current AMD driver has the lowest reported issues ever.

AMDs marketing is the biggest issue.

Bonjour · 12 Mar 2015 at 07:32

Employ Jeremy Clarkson.