Its all in the marketing and Amd suck at it. Their cards are every bit as good as Nvidia but don't sound attractive to your average buyer. Amd Msi Radeon R9 290/X or Nvidia MSI GeForce GTX 980 Gaming Edition, now which sounds better to your average punter. Classic example: Nvidia MSI GeForce GTX 750Ti Gaming OC 2048MB GDDR5 PCI-Express Graphics Card @ £119.99 OR Amd MSI Radeon R7 260X OC 2048MB GDDR5 PCI-Express Graphics Card @£89.99, these cards are very close performance wise but the Amd is way cheaper. To be honest the Nvidia card probably outsells the Amd card tenfold or more, why because it looks and sounds better to the buyer. In my opinion Amd made a big mistake going with Amd Radeon it just doesn't grab you like Nvidia Geforce GTX followed by a bigger number. You get my drift. Amd need to come up with a fantastic new name for their graphics cards, one which will grab the attention of your average buyer.