Caporegime
I saw this mentioned in the AMD VEGA thread:
I told you Ryzen is not going to be a cheap CPU.
Taking questions after the initial briefing AMD CEO, Lisa Su, answered a question about rising attach rates of AMD GPUs once their Ryzen CPUs launch explaind "I think we have Ryzen launching in early March and then we'll have Vega, our enthusiast GPU launching in the second quarter."
"We should see Ryzen doing very well in the high-end," Su continued, "as well as Vega and by nature, since both of those high-end markets are markets that we don't have significant presence today, there will be an opportunity to both gain share as well as increase attach rates in those markets."
I told you Ryzen is not going to be a cheap CPU.