Ryzen CPU is only the first salvo - its more about getting the core done properly. If AMD does well against even £1000 Intel CPUs,it really lifts their status for the second salvo,the Ryzen APUs.
The Ryzen APU will be another kettle of fish - outside the eDRAM parts,AMD still has the edge using DDR3 and much lower IPC cores in any games. Imagine a Ryzen APU which is 4C/8T and with a Polaris or Vega based IGP??
Combine that with the fact Ryzen is an SOC,so that means they can use relatively cheap motherboards,it has potential to be something HP/Dell will want to use,even in a laptop.
Pretty much how I see this. Ryzen is just the tip of a potentially huge iceberg for the industry. Ryzen APU's with a 50/50 CPU to GPU ratio + HBM can support a very large chunks of the markets that currently require parts from many different vendors. They would even open new markets. Upgradable pocket sized gaming PC's, full fat servers/workstations the size of a 2 bay enclosure.