I think its deliberate. Average Joe doesn't know what spec processor he's got, he knows it's i3/i5/i7 etc (The sticker on the front says so ). AMD are likely wanting to tap into that by leveraging you get more with an R3 vs I3, i5 vs R5 etc. You're looking at an I3?...could get more with a Ryzen 3 etc. It's all about common denominators and essentially trying to crush Intel's current price stack in terms of given performance/clocks/cores at a given price point.